T

Thiago Marcoantonio

About

Detail

Head of Marketing | ex-PayPal & Metlife | Social Communication Master's
São Paulo, Brazil

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • I
    Independent consulting
    Mar 2023 - Current (3 years 3 months)
  • PayPal
    Head Of Marketing
    PayPal
    Apr 2019 - Mar 2023 (4 years)
    Promoted to country marketing head, I assumed an even more strategic role, working directly with reginoal leaders in California and Singapore on the strategic plans and on budget management and approvals. I also led the execution of these plans, driving a +20% YoY growth on PayPal active base in Brazil, through performance driven paid media campaigns and strategic partnership with main ecommerce players in the market. Also, I supported PayPal on important strucutre shifts, travelling several times to Singapore and Sylicon Valley to share knowledge and to co-create strategies.
  • PayPal
    Senior Consumer Marketing Manager
    PayPal
    Dec 2015 - Apr 2019 (3 years 5 months)
    Promoted from my previous role due to the great results, I assumed end-to-end consumer marketing strategy, becoming responsible not only for acquisition, but for lifecycle management as a whole, developoing strategies for growth, for increasing customers lifetime value and mitigating churn.
  • PayPal
    Consumer Acquisition Manager
    PayPal
    Mar 2015 - Dec 2015 (10 months)
    Hired to lead PayPal initiatives on customer acquisitions, I had the challenge to start and implement performance driven digital media campaigns, from hiring and setting up tracking tools and supporting agencies to build creatives. Since then, direct acquisition became one of the main acquisition channels to PayPal, due its possibilities of combining high volume acquisition with high customer value. I also set important partnerships with local and regional ecommerce players for joint acquisition.
  • F
    Post-Graduation Lecturer
    FACULDADE IMPACTA DE TECNOLOGIA
    Oct 2013 - Dec 2014 (1 year 3 months)
  • F
    Post-Graduation Lecturer
    FACULDADE IMPACTA DE TECNOLOGIA
    Oct 2013 - Dec 2014 (1 year 3 months)
    Lecturer of Digital Branding at Post-graduation in Digital Marketing
  • Centro Universitário Belas Artes de São Paulo
    Post-Graduation Lecturer
    Centro Universitário Belas Artes de São Paulo
    Aug 2012 - Dec 2014 (2 years 5 months)
    Lecturer of Social Media Planning at Post-Graduation in Social Media and Public Opinion
  • MetLife
    Remote channels manager - DtC (direct to consumer)
    MetLife
    Feb 2012 - Nov 2014 (2 years 10 months)
    Hired to develop and launch, from scratch, Metlife's remote sales channel (Direct-to-Consumer). On this role I built channels P&L, develop channel's strategy, than hired needed set of vendors and team to launch and manage the channel after Go-to-Market stage. Launching the channel was challenging, since Life insurrance is not a product easily sold remotely and also due to the regulatory enviroment. But I worked very close to Legal, Complianc, IT and Customer Service, and we were able to launch it properly. With 600 people working on outbound telesales and working on around 20MM lead generated by our campaign, we delivery outstanding results for the company,
  • Fast Shop SA
    Digital marketing and ecommerce manager
    Fast Shop SA
    Feb 2010 - Mar 2012 (2 years 2 months)
    Responsible for the ecommerce sales and revenue, I managed the channels as a whole, as well as marketing strategy and campaigns ran to drive demand for the channel
  • Fast Shop
    Digital marketing coordinator
    Fast Shop
    Jan 2007 - Jul 2010 (3 years 7 months)
    Responsible for creating and executing digital marketing campaigns to drive demand for Fast Shop ecommerce
  • Fast Shop
    Sr Web Designer
    Fast Shop
    May 2005 - Dec 2006 (1 year 8 months)
  • F
    Lecturer
    Faculdade Drummond
    Oct 2004 - Jun 2007 (2 years 9 months)
    Lecturer at Advertising Production graduation course
  • Lumina
    Art Director
    Lumina
    May 2001 - Aug 2003 (2 years 4 months)
  • M
    Webdesigner and flash developer free lancer
    Minutos
    Sep 2003 - Nov 2003 (3 months)
  • K
    Art Director
    Kropki Multimídia
    Sep 2000 - Apr 2001 (8 months)
  • M
    Art Assistant
    MDWeb Marketing Direto e Internet
    May 2000 - Nov 2000 (7 months)
Education verified_user 0% verified
  • FIA  Fundação Instituto de Administração
    Master of Business Administration (MBA, Programa Avançado de Formação de Líderes
    FIA Fundação Instituto de Administração
    Jan 2013 - Dec 2014 (2 years)
  • USP  Universidade de São Paulo
    Master's degree, Communication and Media Studies
    USP Universidade de São Paulo
    Feb 2007 - Apr 2009 (2 years 3 months)
  • USP  Universidade de São Paulo
    Master, Culture, Communication, Hipermedia
    USP Universidade de São Paulo
    Jan 2006 - Dec 2009 (4 years)
  • USP  Universidade de São Paulo
    Bachelor, Advertising, Communication
    USP Universidade de São Paulo
    Jan 1998 - Dec 2003 (6 years)