Thiago Ferreira Ribeiro

Thiago Ferreira Ribeiro

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Global Marketing Coordinator (Media)
São Paulo, Brazil

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Résumé

Jobs verified_user 0% verified
  • Stefanini Brasil
    Coordenador de Mídia & Marketing Global
    Stefanini Brasil
    May 2025 - Current (1 year 6 months)
    Media Coordinator at Stefanini’s Marketing department, overseeing national and global campaigns (Brazil, EMEA, and LATAM). Responsible for managing all media actions and campaigns, focusing on strategy and results optimization.
  • Stefanini Brasil
    Coordenador de Mídia (Mkt)
    Stefanini Brasil
    May 2025 - Current (1 year 6 months)
    Media Coordinator at Stefanini’s Marketing department, overseeing national and global campaigns (Brazil, EMEA, and LATAM). Responsible for managing all media actions and campaigns, focusing on strategy and results optimization.
  • BETC Havas
    Media Manager
    BETC Havas
    Sep 2024 - Apr 2025 (8 months)
    • Led a team of 6 in developing and executing omnichannel campaigns for global clients like Red Bull and PUMA. • Developed integrated strategies focusing on data, branding, and performance for accounts like Estrella Galicia. • Collaborated with global and regional clients to ensure successful campaign delivery. • Achieved significant revenue growth and brand awareness through strategic campaign planning and execution.
  • Dentsu Creative
    Media Manager
    Dentsu Creative
    Apr 2024 - Aug 2024 (5 months)
    • Led offline planning team for SKY, focusing on performance in Free-to-Air TV, analyzing CPA, ROAS, and competitive KPIs. • Managed 2 supervisors and 2 assistants remotely throughout Brazil.
  • Initiative
    Media Manager
    Initiative
    Feb 2022 - Jan 2024 (2 years)
    • Managed a team of 6 individuals in digital and offline media planning for Unilever's Nutrition and Ice business units, overseeing brands like Hellmanns, Maizena, Ben & Jerry’s, Kibon, and Knorr. • Led daily operations in data analysis, precision marketing, and multi-channel negotiations to drive brand visibility and engagement. • Successfully implemented cross-media strategies resulting in increased brand awareness and customer engagement for Unilever's product lines.
  • Initiative
    Media Manager
    Initiative
    Feb 2022 - Jan 2024 (2 years)
    • Managed a team of 6 individuals in digital and offline media planning for Unilever's Nutrition and Ice business units, overseeing brands like Hellmanns, Maizena, Ben & Jerry’s, Kibon, and Knorr. • Led daily operations in data analysis, precision marketing, and multi-channel negotiations to drive brand visibility and engagement. • Successfully implemented cross-media strategies resulting in increased brand awareness and customer engagement for Unilever's product lines.
  • MullenLowe Brasil
    Media Supervisor
    MullenLowe Brasil
    Aug 2020 - May 2022 (1 year 10 months)
  • Initiative
    Media Supervisor at Initiative Brasil (Unilever - Fluid Team)
    Initiative
    Aug 2020 - Feb 2022 (1 year 7 months)
  • Initiative
    Media Supervisor at Initiative Brasil (Unilever - Fluid Team)
    Initiative
    Aug 2020 - Feb 2022 (1 year 7 months)
  • Whaus
    Media Supervisor
    Whaus
    Apr 2019 - Apr 2020 (1 year 1 month)
    • Led strategic digital media planning for O Boticário, focusing on performance and sales. • Managed digital and offline media planning for Bauducco / BV Financeira / BRF Pets. • Achieved increased brand visibility and engagement through targeted media campaigns.
  • Fbiz
    Media Supervisor
    Fbiz
    Mar 2018 - Mar 2019 (1 year 1 month)
    Media Supervisor for the B2B Hub, responsible for the media planning to Catho, Embratel and Siemens.
  • FNazca Saatchi Saatchi
    Media Supervisor
    FNazca Saatchi Saatchi
    Sep 2015 - Mar 2018 (2 years 7 months)
    Media Supervisor responsible for the on/offline media planning of Trident, Bubbaloo and Sadia (BRF).
  • Loducca
    Media Coordinator
    Loducca
    Apr 2013 - Sep 2015 (2 years 6 months)
    • Managed on & offline media planning for clients including Red Bull, Odebrecht, Fox Channels & Candide Brinquedos at Loducca. • Developed strategic media campaigns to maximize client exposure and engagement. • Analyzed campaign performance data to optimize media placements and drive results.
  • F
    Interactivity Coordinator
    FischerFriends
    Feb 2011 - Apr 2013 (2 years 3 months)
    • Strategically planned and executed online campaigns for clients such as Lojas Marisa and Vigor, resulting in increased brand visibility and engagement. • Collaborated with cross-functional teams to develop innovative digital marketing strategies for Continental/Mabe Eletrodomésticos and Algar/CTBC Telecom. • Analyzed data to optimize campaign performance and drive measurable results for Fischer&Friends clients.
  • Agência Click Isobar
    Senior Media Analist
    Agência Click Isobar
    Sep 2010 - Feb 2011 (6 months)
    Senior Media Analist, responsible for the control of all the annual online buyings of Fiat Automóveis.
  • FNazca Saatchi Saatchi
    Online Media and Online Operations Coordinator
    FNazca Saatchi Saatchi
    Feb 2008 - Sep 2010 (2 years 8 months)
    Responsible for the operational proccess of all the clients in the agency and for the online support to the media planning.
  • P
    Online Planner
    Permission Valor Online
    Oct 2007 - Feb 2008 (5 months)
    Responsible for the online planning and the commercial proposals from Valor Economico.
  • AG
    Media Assistant
    AG
    Jul 2007 - Oct 2007 (4 months)
    Online Media Assistant on this agency, dealing with clients like Banco Panamericano, Motorola and many others.
Education verified_user 0% verified
  • E
    Ensino Médio
    EEPSG Miguel Maluhy
    Jan 2010 - Dec 2012 (3 years)
  • Faculdade Cásper Líbero
    Bachelor, Publicidade e Propaganda
    Faculdade Cásper Líbero
    Jan 2003 - Dec 2008 (6 years)
    Publicidade e Propaganda
Projects (professional or personal) verified_user 0% verified
  • W
    WORB - World of Red Bull (Globo.com project)
    Alternative use of Online Media, using it to educate and expand the knowledge of the target with the universe of sports of the brand,