Thiago Ferreira Ribeiro

Thiago Ferreira Ribeiro

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Global Marketing Coordinator (Media)
São Paulo, Brazil

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Job
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Résumé

Jobs verified_user 0% verified
  • Stefanini Brasil
    Coordenador de Mídia & Marketing Global
    Stefanini Brasil
    May 2025 - Current (1 year)
    Media Coordinator at Stefanini’s Marketing department, overseeing national and global campaigns (Brazil, EMEA, and LATAM). Responsible for managing all media actions and campaigns, focusing on strategy and results optimization.
  • Stefanini Brasil
    Coordenador de Mídia (Mkt)
    Stefanini Brasil
    May 2025 - Current (1 year)
    Media Coordinator at Stefanini’s Marketing department, overseeing national and global campaigns (Brazil, EMEA, and LATAM). Responsible for managing all media actions and campaigns, focusing on strategy and results optimization.
  • BETC HAVAS
    Media Manager
    BETC HAVAS
    Sep 2024 - Apr 2025 (8 months)
    • Led a team of 6 in developing and executing omnichannel campaigns for global clients like Red Bull and PUMA. • Developed integrated strategies focusing on data, branding, and performance for accounts like Estrella Galicia. • Collaborated with global and regional clients to ensure successful campaign delivery. • Achieved significant revenue growth and brand awareness through strategic campaign planning and execution.
  • Dentsu Creative
    Media Manager
    Dentsu Creative
    Apr 2024 - Aug 2024 (5 months)
    • Led offline planning team for SKY, focusing on performance in Free-to-Air TV, analyzing CPA, ROAS, and competitive KPIs. • Managed 2 supervisors and 2 assistants remotely throughout Brazil.
  • Initiative
    Media Manager
    Initiative
    Feb 2022 - Jan 2024 (2 years)
    • Managed a team of 6 individuals in digital and offline media planning for Unilever's Nutrition and Ice business units, overseeing brands like Hellmanns, Maizena, Ben & Jerry’s, Kibon, and Knorr. • Led daily operations in data analysis, precision marketing, and multi-channel negotiations to drive brand visibility and engagement. • Successfully implemented cross-media strategies resulting in increased brand awareness and customer engagement for Unilever's product lines.
  • Initiative
    Media Manager
    Initiative
    Feb 2022 - Jan 2024 (2 years)
    • Managed a team of 6 individuals in digital and offline media planning for Unilever's Nutrition and Ice business units, overseeing brands like Hellmanns, Maizena, Ben & Jerry’s, Kibon, and Knorr. • Led daily operations in data analysis, precision marketing, and multi-channel negotiations to drive brand visibility and engagement. • Successfully implemented cross-media strategies resulting in increased brand awareness and customer engagement for Unilever's product lines.
  • MullenLowe Brasil
    Media Supervisor
    MullenLowe Brasil
    Aug 2020 - May 2022 (1 year 10 months)
  • Initiative
    Media Supervisor at Initiative Brasil (Unilever - Fluid Team)
    Initiative
    Aug 2020 - Feb 2022 (1 year 7 months)
  • Initiative
    Media Supervisor at Initiative Brasil (Unilever - Fluid Team)
    Initiative
    Aug 2020 - Feb 2022 (1 year 7 months)
  • Whaus
    Media Supervisor
    Whaus
    Apr 2019 - Apr 2020 (1 year 1 month)
    • Led strategic digital media planning for O Boticário, focusing on performance and sales. • Managed digital and offline media planning for Bauducco / BV Financeira / BRF Pets. • Achieved increased brand visibility and engagement through targeted media campaigns.
  • Fbiz
    Media Supervisor
    Fbiz
    Mar 2018 - Mar 2019 (1 year 1 month)
    Media Supervisor for the B2B Hub, responsible for the media planning to Catho, Embratel and Siemens.
  • FNazca Saatchi Saatchi
    Media Supervisor
    FNazca Saatchi Saatchi
    Sep 2015 - Mar 2018 (2 years 7 months)
    Media Supervisor responsible for the on/offline media planning of Trident, Bubbaloo and Sadia (BRF).
  • Loducca
    Media Coordinator
    Loducca
    Apr 2013 - Sep 2015 (2 years 6 months)
    • Managed on & offline media planning for clients including Red Bull, Odebrecht, Fox Channels & Candide Brinquedos at Loducca. • Developed strategic media campaigns to maximize client exposure and engagement. • Analyzed campaign performance data to optimize media placements and drive results.
  • F
    Interactivity Coordinator
    FischerFriends
    Feb 2011 - Apr 2013 (2 years 3 months)
    • Strategically planned and executed online campaigns for clients such as Lojas Marisa and Vigor, resulting in increased brand visibility and engagement. • Collaborated with cross-functional teams to develop innovative digital marketing strategies for Continental/Mabe Eletrodomésticos and Algar/CTBC Telecom. • Analyzed data to optimize campaign performance and drive measurable results for Fischer&Friends clients.
  • Agência Click Isobar
    Senior Media Analist
    Agência Click Isobar
    Sep 2010 - Feb 2011 (6 months)
    Senior Media Analist, responsible for the control of all the annual online buyings of Fiat Automóveis.
  • FNazca Saatchi Saatchi
    Online Media and Online Operations Coordinator
    FNazca Saatchi Saatchi
    Feb 2008 - Sep 2010 (2 years 8 months)
    Responsible for the operational proccess of all the clients in the agency and for the online support to the media planning.
  • P
    Online Planner
    Permission Valor Online
    Oct 2007 - Feb 2008 (5 months)
    Responsible for the online planning and the commercial proposals from Valor Economico.
  • AG
    Media Assistant
    AG
    Jul 2007 - Oct 2007 (4 months)
    Online Media Assistant on this agency, dealing with clients like Banco Panamericano, Motorola and many others.
Education verified_user 0% verified
  • E
    Ensino Médio
    EEPSG Miguel Maluhy
    Jan 2010 - Dec 2012 (3 years)
  • Faculdade Cásper Líbero
    Bachelor, Publicidade e Propaganda
    Faculdade Cásper Líbero
    Jan 2003 - Dec 2008 (6 years)
    Publicidade e Propaganda
Projects (professional or personal) verified_user 0% verified
  • W
    WORB - World of Red Bull (Globo.com project)
    Alternative use of Online Media, using it to educate and expand the knowledge of the target with the universe of sports of the brand,