Theresa Kuiken

Theresa Kuiken

About

Detail

Marketer, Connector, Brand Builder, Digital Driver
New Jersey, United States
Contact Theresa regarding: 
Finding co-founders
groups
Networking

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Remote-how
    Chief Marketing and Business Development Officer
    Remote-how
    Jan 2020 - Jan 2022 (2 years 1 month)
    Recruited by the founder and Chief Visionary Officer to reimagine marketing for the NSLS - a privately held company in leadership education. Focus: bring a data-led, digital-first approach to marketing, scale the company for growth Brand Marketing Strategy: Created master plan brand strategy for new Corporate, Subscription and International Lead and Demand Gen: Created strategy across the customer lifecycle with a strong focus on digital inbound demand generation that increased Increased revenue of core business 78% in one year Content: Led content team to create Thought Leadership position; increased organic leads by 35% in 3 months Media/PR: Established Thought Leadership position in leadership education for the brand in 12 months Ecommer
  • F
    Vice President of Marketing & Product
    Flight Centre Travel Group
    Jan 2018 - Jan 2020 (2 years 1 month)
    Recruited by the CEO to create and drive the Marketing strategy for three business units, bringing a digital-first, consumer-obsessed vision to the hospitality brands across B2B, B2C, B2B2C – Travel Associates (Luxury B2C), Liberty Travel (B2C), Independent by Liberty Travel (B2C) and GOGO Vacations (B2B) – $1 Billion in annual sales Member of Executive Leadership Team – winner of Newsweek Best Customer Service Award twice Leadership: Hired, motivated and developed the team of 50+; Product team was added to my remit after 3 months. Led by example by challenging the status quo and creating a supportive environment where everyone has a voice THERESA MAUTONE KUIKEN Page 2 kuiken430@gmail.com 973.464.4720 www.linkedin.com/in/theresakuiken B
  • C
    Vice President of Marketing, Digital & Communications, Officer
    ColArt
    Jan 2015 - Jan 2018 (3 years 1 month)
    Recruited by global CEO to deliver the integrated marketing strategy for The Americas New marketing strategy increased and strengthened brand desirability and drove consumers to the POS increasing sell-through 38% after years of stagnated sales. Collaborated regularly with Global Headquarters in London and Le Mans, France with the global and commercial teams, ensuring regional efforts harmonized with global strategies An officer of the company and member of Local Executive Management Team and Global Marketing Leadership Team Digital/Performance/Ecommerce/CRM/Website : Drive new channel strategy and doubled ecommerce sales in one year partnering closely with e-retailers; Increased digital engagement 110% across platforms; Doubled web traffi
  • SWATCH Group
    Head of Corporate Marketing
    SWATCH Group
    Jan 2004 - Jan 2014 (10 years 1 month)
    Senior marketing executive at SwatchGroup U.S. (Simultaneous with Omega Head of Marketing role) established and managed all corporate media and partnerships across all SwatchGroup brands. Advertising: Represented all SwatchGroup brands in negotiating corporate advertising contracts and partnerships with senior executives at all major media outlets including NBC, CBS, ESPN, The New York Times, Condé Nast, Hearst, Facebook, The Wall Street Journal, The United States Olympic Committee, The PGA of America and others; Identified and negotiated contract with new media agency consolidating all SwatchGroup media buying with one agency - saved 23% in buying fees and secured better ad rates across all media partners
  • O
    Head of Marketing & Communications
    OMEGA Watches
    Jan 2004 - Jan 2015 (11 years 1 month)
    Recruited by the Omega Global CEO/President to execute a turn-around marketing strategy to reposition Omega in the Americas. Doubled topline revenue while narrowing distribution by 75%. Marketing/ Leadership: Led marketing for The Americas across all consumer touchpoints, grew brand awareness, saliency, and customer acquisition and retention, and led execution of marketing and communications plans in brand, digital, and media across USA, Caribbean markets. Supported Canada, Mexico and South American markets to develop marketing teams and deliver programs. Established, hired and trained in-house local marketing team and drove results by inspiring creativity, leading by example and challenging the status quo Brought Omega from #8 to #2 posi
  • V
    Marketing & Communications Director
    VIVA INTERNATIONAL EYEWEARTOMMY HILFIGER
    Europe; Developed and executed the go-to-marketing strategy and collaborated with sales to expand distribution; Oversaw all product development for optical and sunwear. Delivered $35 million in sales in 18 months after launch.
Education verified_user 0% verified
  • Vanderbilt University
    Bachelor of Arts
    Vanderbilt University