Theo Ansa SFMC Developer-Consultant-Architect | Creating Personalized Journeys

Sr. Salesforce Marketing Cloud Developer

MagMutual

Dec 2024 - Jul 2025 (8 months)

• Collaborated closely with business stakeholders to gather and translate complex requirements for developing and enhancing personalized customer journeys and advanced segmentation strategies within Salesforce Marketing Cloud.
• Engineered and optimized automated email series within SFMC, enabling dynamic content delivery and timely follow-ups based on specific triggers (e.g., policy updates), significantly improving customer engagement and operational efficiency.
• Designed and implemented Distributed Marketing emails and multi-touch journeys, empowering sales teams to send highly customized communications that increased conversions to contacts.
• Streamlined existing automated marketing workflows, identifying and resolving

Sr. Salesforce Marketing Cloud Campaign Strategist

CSAA Insurance Group a AAA Insurer

Feb 2024 - May 2025 (1 year 4 months)

• Collaborated with Data Engineering teams to lead the definition of data requirements for a Salesforce Data Cloud migration, outlining necessary fields and logic for calculated fields to maintain segmentation accuracy and integrity.
• Designed and created data model objects within Data Cloud, overseeing the ingestion of data from Snowflake to build a unified customer profile for advanced segmentation.
• Translated existing complex segment rules into Data Cloud segments and successfully activated them for use within Salesforce Marketing Cloud, ensuring a seamless and accurate transition to the new data platform.
• Migrated several critical journeys and email builds into a new business unit, ensuring business continuity and su

Sr. Manager | CRM Technology

Advance Auto Parts

Oct 2021 - Dec 2023 (2 years 3 months)

• Led a talented team of email developers and automation specialists, achieving a 20% increase in email conversion rates.
• Empowered your team to deliver results and exceed business goals.
• Championed the integration of SMS and Push notifications, diversifying communication channels and streamlining customer engagement.
• Collaborated with marketing strategists to craft data-driven campaigns that achieved key business objectives.
• Implemented Agile/Scrum methodologies to optimize project management, boosting team efficiency and project delivery.
• Built and maintained a Datorama data aggregation structure for high-level reporting and analysis, enabling data-driven decision-making.
• Implemented Agile/Scrum m

Sr Software Engineer (Team Lead) [Salesforce Marketing Cloud]

Cox Automotive Inc

Sep 2019 - Oct 2021 (2 years 2 months)

• Led the architectural design and documentation for SFMC projects, ensuring scalability, consistency, and seamless implementation.
• Championed agile workflow structures, boosting team efficiency and project delivery speeds.
• Mentored team members on SFMC development best practices, fostering knowledge sharing and skill development.
• Collaborated with stakeholders to translate business needs into effective Marketing Cloud solutions.
• Automated monitoring processes using SSJS and Automation Studio, proactively identifying and resolving potential issues.
• Mastered the SFMC data model and utilized SQL for targeted list segmentation, driving campaign efficiency.
• Provided reliable support and answers to all S

Sr Platform Engineer [Salesforce Marketing Cloud | Eloqua | Pardot | Marketo]

Cox Automotive Inc

May 2019 - Sep 2019 (5 months)

• Led the administration and configuration of SFMC for 25+ business units, including user access control, role creation, and rule-based automation.
• Successfully migrated marketing content and data from various platforms to SFMC, ensuring seamless campaign execution and data integrity.
• Developed and implemented automated email campaigns with targeted messaging and personalized content using AMPscript scripting, increasing conversion rates.
• Built and maintained SFMC integrations with SAP and other marketing platforms, streamlining data flow and enhancing operational efficiency.
• Utilized SQL skills to create custom reports and analyze campaign performance, providing actionable insights for data-driven decision-makin

HTML Email Developer

NerdWallet

Feb 2019 - Jul 2019 (6 months)

• Mastered Litmus as an email rendering testing tool, identifying and resolving potential display issues for all client builds.
• Championed technical accuracy, preventing rendering inconsistencies and ensuring seamless email delivery across diverse inboxes.
• Enhanced email flexibility and efficiency by creating reusable HTML snippets, accessible and integrable through the iterable UI.

Salesforce Marketing Cloud Developer

Apt Marketing Solutions

Jan 2019 - Nov 2021 (2 years 11 months)

• Mastered SFMC data setup and manipulation, ensuring seamless campaign execution through file imports and SQL in Automation Studio.
• Championed best practices through client consulting, fostering optimal platform utilization and campaign success.
• Crafted dynamic and personalized email campaigns, from building automated workflows in Automation Studio to creating engaging content with Content Builder.
• Personalized touchpoints through AMPscript subject lines and dynamic content, tailoring engagement to each customer.
• Leveraged SQL expertise for precise list segmentation and data mapping, ensuring targeted campaigns and actionable insights.
• Generated custom reports for personalized reporting, empowering data-d

Salesforce Marketing Cloud Developer

Rent

Sep 2018 - May 2019 (9 months)

• Mastered data mapping, preference center creation, list segmentation/creation, and report creation, ensuring data accuracy and actionable insights.
• Expert in SQL and AMPScript, built automated campaigns, streamlined workflows, and integrated platforms with SFMC tools.
• Connected SFMC with Salesforce Core, Rebelmail, and other tools, expanding campaign reach and functionality.

MarTech Solutions Consultant

Guidepoint

May 2018 - Jun 2019 (1 year 2 months)

• Partnered with clients to build winning email marketing programs, tailoring strategies to specific ESPs and industry best practices.
• Transformed email marketing performance for clients through data-driven segmentation, personalized content, and optimized email development.
• Delivered tangible results for clients, including increased open rates, click-through rates, and overall campaign ROI.

Managing Consultant

Velvet Digital Solutions

Feb 2018 - Current (8 years 8 months)

• Manage a team of developers and consultants implementing solutions for clients
• Work with client in all industries (Education, Finance, Insurance, Ecommerce, Automotive and Hospitality)
• Guided clients through successful SFMC adoption by implementing data setups, journeys, platform consulting, and API integrations.
• Orchestrated personalized customer experiences through journey creation and innovative automation solutions using AMPscript, SQL, and Content Builder.
• Streamlined multi-channel communication by integrating and utilizing MobileConnect SMS for targeted reach and engagement.
• Unlocked data-driven decision-making through custom reports and segmented lists, optimizing campaigns for maximum impact.

Email Developer [Salesforce Marketing Cloud | Adobe Campaign | Responsys]

Moxie

Feb 2018 - Sep 2018 (8 months)

• Leveraged expertise in SFMC, Responsys, and Adobe Campaign to deliver impactful email campaigns across diverse platforms.
• Mastered every stage - list management, campaign creation/management, A/B testing, and tracking - ensuring optimized engagement and performance.
• Built complex SFMC journeys, file transfers, import activities, data extracts, and automations for seamless campaign execution and insights.
• Wielded SQL and filters like magic wands, crafting laser-focused data segmentation for targeted and personalized campaigns.
• Guided clients through design decisions and best practices, ensuring email campaigns aligned with brand goals and resonated with audiences.

Email Campaign Developer [Salesforce Marketing Cloud]

Digital Additive

May 2014 - Feb 2018 (3 years 10 months)

• Mastered various email and landing page platforms (SFMC, Responsys, Adobe Campaign, etc.) for dynamic content creation and coding.
• Seamlessly managed data through list management, data extension creation, and SQL queries.
• Orchestrated A/B testing and tracking for optimized email campaign performance.

Jr Web Developer [Salesforce Marketing Cloud]

Digital Additive

Nov 2013 - May 2014 (7 months)

• Mastered dynamic email and landing page coding with Exacttarget, ensuring interactive elements and personalized experiences.
• Streamlined campaign execution through data extension creation, workflow automation, and efficient data import management.

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Atlanta Video Games Culture Examiner

Examinercom

Aug 2010 - Dec 2010 (5 months)

• Mastered various email and landing page platforms (SFMC, Responsys, Adobe Campaign, etc.) for dynamic content creation and coding.
• Seamlessly managed data through list management, data extension creation, and SQL queries.
• Orchestrated A/B testing and tracking for optimized email campaign performance.

Theo Ansa

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Theo Ansa

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