thayara vidal ferreira

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Social Media Designer Freelance

Aug 2025 - Current (10 months)

• Designed visual assets that enhanced brand presence and improved the clinic's digital communication using Canva Pro and CapCut.

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Content Creator & UGC Strategist Freelance / Personal Projects

Jan 2025 - Current (1 year 5 months)

• Grew personal TikTok account to 9,700+ followers in 12 months through trend analysis, SEO- driven video optimization, and storytelling using TikTok Analytics, Creator Search Insights, CapCut Pro, and in-app editing tools. • Produced UGC content for brands and agencies focused on product visibility and engagement using CapCut Pro, Canva Pro, TikTok Shop, and Al tools such as ChatGPT. • Developed short-form video content optimized for platform algorithms using CapCut Pro and TikTok editing tools, improving reach and audience retention. • Identified emerging content trends and viral formats using TikTok Creator Search Insights and platform analytics, increasing organic performance. • Managed the full content creation process including concep

Marketing and Communications Coordinator

ParallelStaff

Nov 2022 - Current (3 years 7 months)

• Led internal and external communication initiatives aligned with corporate brand strategy using Notion, Slack, Google Calendar, and Cloud Campaign, ensuring consistent messaging across multiple channels. • Managed content planning and publishing across digital and internal communication platforms using Notion, Mailchimp, Zoho, Cloud Campaign, and Slack, maintaining a structured editorial calendar. • Designed visual communication assets for marketing campaigns, company initiatives, and employer branding efforts using Adobe Creative Suite, Canva Pro, PowerPoint, and basic Figma, improving content engagement and visibility. • Coordinated cross-functional communication projects with HR, leadership, and marketing teams using Slack, Google Cale

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Graphic Designer

Social conecta

Jul 2020 - Jan 2021 (7 months)

• Developed creative design solutions for agency clients using Adobe Creative Suite and Canva Pro, translating brand objectives into effective visual communication. • Designed brand identity assets including logos, brand guidelines, and marketing materials using Illustrator, Photoshop, and InDesign. • Produced digital design content such as social media graphics and promotional visuals using Canva Pro and Adobe Creative Suite. • Managed client communication and project follow-ups through Asana and direct client interaction (phone and messaging) to ensure timely delivery and alignment with expectations. • Provided direct client support and attention, understanding their needs and delivering tailored design solutions aligned with their brand

thayara vidal ferreira

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