Thamyn Naidoo

Senior Account Manager / Digital Marketing Manager

Gourmet Marketing

Mar 2023 - Current (3 years 8 months)

• Currently leading two project management teams, driving strategic collaboration and growth while ensuring client satisfaction across in the hospitality sector.
• Develop and execute data-driven digital marketing strategies, optimizing web presence and overseeing new website launches to maximize brand visibility and user engagement.
• Oversee full-cycle digital advertising campaigns, ensuring seamless execution from ideation to performance analysis.
• Deliver in-depth reporting and performance analytics, providing clients with actionable insights to enhance marketing strategies.
• Overseeing largest client portfolio with over 34 properties and an annual budget totaling more than $600,000, ensuring efficient allocation o

Digital Community Manager

Regent Business School

Jan 2019 - Mar 2023 (4 years 3 months)

• Developed high-impact digital marketing strategies for student enrollment, integrating multi-channel, full funnel marketing to drive lead generation and conversion.
• Developed and implemented a data-driven content strategy, enhancing engagement across paid, owned, and earned media.
• Managed CRM and direct marketing initiatives, optimizing student communications and improving retention.
• Led end-to-end event marketing strategies, delivering successful virtual and in-person campaigns that increased student participation.
• Managed paid media campaigns through 3rd party agencies ensuring budget management, lead quality to meet KPIs.
• Managed internal advertising through Meta Business Manager, LinkedIn Business Ma

Digital Project Lead

The Niche Guys

Jul 2017 - Jul 2018 (1 year 1 month)

• Led award-winning digital campaigns for Unilever brands, including Domestos, Comfort, Handy Andy, and others, ensuring strategic alignment and execution excellence.
• Managed cross-functional teams to deliver high-quality projects within time and budget constraints.
• Directed production and creative development, coordinating with external vendors to produce high-impact content.
• Conducted post-campaign performance analysis, refining future strategies for optimized results.

F

Digital Account Manager

Firstview Media

Aug 2016 - Jun 2017 (11 months)

• Managed high-profile client portfolios, including Tiger Brands (KOO, Trellidor), ensuring tailored digital strategies met business objectives.
• Oversaw the execution of digital campaigns, optimizing performance, budget management and enhancing client ROI.
• Acted as the primary liaison between clients and internal teams, driving project success through strategic planning and execution.
• Provided data-driven recommendations to improve digital marketing performance and campaign efficiency.

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Direct Marketing Specialist

Leisure Brands, Flight Centre

Aug 2015 - Jul 2016 (1 year)

• Developed and managed direct marketing strategies, integrating innovative digital trends to optimize email and CRM campaigns.
• Designed a strategic direct marketing campaign calendar to align with corporate marketing initiatives.
• Analyzed campaign performance metrics to refine marketing strategies and increase conversion rates.

Marketing Internship

WC Smith

May 2014 - Jun 2015 (1 year 2 months)

• Managed residential leasing and property marketing strategies, improving tenant acquisition and satisfaction.
• Organized promotional events to strengthen community engagement and brand presence.
• Gained valuable international marketing experience, enhancing adaptability and global business acumen.

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Web Coordinator

Mr Price Home

Jul 2008 - Dec 2013 (5 years 6 months)

• Managed the brand’s online presence, ensuring accurate and compelling representation of product offerings, and ongoing optimisation of the user experience with the development team.
• Responsible for briefing the design team on digital asset requirements for various platforms, including email marketing campaigns.
• Assisted in the development and execution of content strategies, aligning digital communication with broader marketing initiatives.
• Led social community management efforts, fostering customer engagement and brand loyalty through interactive online platforms.

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Thamyn Naidoo

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