Tevis Spence

Senior Strategist

MINT

Sep 2023 - Apr 2024 (8 months)

• Led the organic and paid social strategy development for brands like Gogo Squeez, Gradient Ventures and Cohere. • Repositioned 2 Hoots Hard Tea to be the mischievous cousin of the Hard Tea category and extrapolated that brand vision into experiential event concepts. • Worked in tandem content creators to analyze performance metrics for Tiktok, Instagram and Reels to discover what is and isn't working so we can continually improve our content strategy. - Leveraged AI tools develop content planning formats, content briefs and creative thought starters for client workshops and creative meetings. • Led monthly reporting that analyzed community activity to identify areas for improvement in content for Gogo Squeez. • Worked closely with c

Strategist

Rethink

Sep 2022 - Jun 2023 (10 months)

• Led the strategy and creative briefing process for brands like Just Crack an Egg, Miss Vickie's and Lay's. • Repositioned Lay's Canada by redefining the meaning of Joy through an analysis that utilized the 4Cs to bring us to an unexplored territory for the brand. • Worked in tandem with senior leadership to reposition Miss Vickie's Chips through workshops, qualitative research sessions and brand exploration exercises. - Leverage AI tools to write brand propositions, creative briefs and idea thought starters for creative teams within the agency. • Led insight development, creative briefing and wrote deck for winning pitches for Netflix's Knives Out and Bridgerton. • Assisted senior leadership in gathering information for case writin

F

Freelance Strategist

Sep 2022 - Current (4 years)

• Define the global strategy and activation plan for brands like New Currency, Sample Chief, Pas Pour Moi Eyewear, and Offshore Studios. • Led the cultural activation strategy for the New Currency magazine launch that spanned three cities in London, Paris, and Toronto. The launch plan helped the magazine sell out within a week of its release. - Leveraged AI like Chat GPT to help brands develop inspirational ideas, social media post outlines and content ideas for social media launch plans and activations. • Act as a strategic sounding board global music sharing platform Sample Chief by providing strategic frameworks that align their yearly activations to their long term vision. • Advised on the Sample Chief social media strategy for the

T

Brand Strategist

The Greater Fort Lauderdale Alliance

Feb 2022 - Sep 2023 (1 year 8 months)

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Freelance Strategist

Limitless Creative

Sep 2021 - Jan 2022 (5 months)

• Developed the social strategy for Jordan Holiday Season 21', informing the digital touch points that depicted how, where and why we showed up before, during and after the event series. • Lead client intake sessions and problem identification across clients and RFPs like Chipotle, Google, Nike and Jordan. • Guide content strategy with local insights and performance metrics to bridge the gap between business goals & making an impact with our target audiences through culture. • Work with production and creative teams to ensure ideas and solutions are strategically sound. • Write content themes, work with creatives to concept creative ideas, and ensure production is honouring the creative aspects of each project to help projects get comp

B

Jr. Strategist/Strategist

Bensimon Byrne

Apr 2019 - Sep 2021 (2 years 6 months)

• Helped Tourism Toronto reimagine the City of Toronto from Canada's Downtown to a city that's a Remix In Motion. • Redefined modern lifestyle branding for Saintly, leading to the creation of the DTC digital platform called • Saintly Collective that sells merch, alcohol, and collaborates with cultural creators. • Inspired by unique, diverse, and personal Canadian perspectives, we helped Band-Aid reimagine their • bandages by developing the #NewAidKit that highlights Canadian's personal healing journeys. • Led the D&I social strategy development for Canadian Tire, emphasizing Canada's changing mosaic and • the role Canadian Tire plays as the corner stone for belonging in Canadian communities. • Redefined the role of U.S. based meetin

P

Social Strategist

Pound & Grain

Feb 2018 - Mar 2019 (1 year 2 months)

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