Project Manager/Public Health Campaigner verified_user
Verified experience
Alcaldia de Chacao, Instituto Autónomo de Mercados del Municipio Chacao
Mar 2013 - Jul 2014 (1 year 5 months)
A Public Health campaign was proposed and designed based on a social marketing framing, to promote correct handwashing techniques for food vendors of Mercado Municipal de Chacao, in order to improve safety in sanitary and hygiene practices inside of that institution. It was presented under an internship/thesis modality as a requirement to obtain a bachelor’s degree in Mass Communications In the same way, a market research was done regarding to their practices, values, attitudes according to the matters under investigation, to afterwards develop an effective communication strategy. This effort looked for creating skills on food handlers about ‘when’ and ‘how’ to properly execute hand washing techniques, and eventually through this way, turn