Ted Lowenfels

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Sales Director (Customer Growth & Success)

Lifesight

Jan 2025 - Current (1 year 6 months)

Lifesight is an AI-powered SaaS platform that helps brands measure and optimize cross-channel marketing performance through the use of marketing mix modeling, incrementality testing and causal attribution.Build and scale processes for onboarding and supporting performance marketing agencies and platform clientsOversee agency partnership program, enabling agency teams to adopt and resell Lifesight's measurement capabilitiesAct as strategic advisor to clients, guiding deployment and optimization of attribution tools to drive measurable outcomes

Sales Director (Client Enablement and Expansion)

Appier

Jan 2023 - Dec 2024 (2 years)

Appier is a full-funnel growth marketing company that leverages AI for mobile app user acquisition and retention.Managed end-to-end client lifecycle from initial sale through onboarding and growth, driving a 27% YoY increase in recurring revenueCreated vertical-specific strategies (fintech, rewards, health & wellness) to deepen product adoption and client engagementSecured major accounts including iBotta, DoorDash, Audible, CrunchyRoll and ChevronDeveloped case studies with key clients, showcasing product impact and strengthening brand loyalty

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Sales Director (Account Management & Growth)

Edge226

Apr 2021 - Jan 2023 (1 year 10 months)

Edge226 is a performance marketing company that helps games and apps grow via Al-powered technology.Oversaw post-sale relationships with mobile app clients, focusing on retention, campaign success and expansionIncreased average deal size by 62% YoY through consultative upselling and performance optimizationExpanded client base into new verticals, including health & wellness, resulting in long-term renewalsExpanded client base into new verticals, including a first for health & wellness, resulting in long-term renewals

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Sales Representative (Client advisor)

AptAmigo

Jun 2020 - Apr 2021 (11 months)

AptAmigo is a luxury apartment locator service that is free to the consumer.Orchestrated strategic pivot from organic customer acquisition model to generate 86% of total leads from targeted marketing initiatives, reducing dependency on inbound leadsLed the Denver market, exceeding monthly revenue average by 59%Consulted with clients daily, formulating custom-tailored recommendations to suit their individual needs

Partner Manager, iHeartMedia (Enterprise Client Success Lead)

GroundTruth

Dec 2018 - Jun 2020 (1 year 7 months)

GroundTruth is a media platform that drives in-store visits and other real business results.Managed a team of 15 to streamline campaign management and implement product improvementsLed 15-person team managing over 1,000 live campaigns and $20M annual spendExceeded 2019 Revenue goal at 127% while improving campaign delivery and client satisfactionCollaborated with iHeartMedia executives to identify upsell opportunities and secure strategic renewalsRecipient of 2019 Teamwork Award for excellence in client service leadership

Supervisor, Digital Investment Team

MediaCom

Oct 2014 - Dec 2018 (4 years 3 months)

Mediacom is WPP's largest digital media agency (currently known as EssenceMediacom)Negotiated with Publishers and ad platforms to ensure all buys were cost-effective, achieving YoY savings while meeting contractual savings goalsPresented quarterly client-facing reports highlighting efficiencies generated by the Digital Investment Team

Digital Media Planner

Horizon Media

Apr 2012 - Oct 2014 (2 years 7 months)

Horizon Media is the largest independent media agency in the world.Planned and purchased media for numerous retail and CPG clients such as Edible Arrangments, Stanley Steemer, Sleepy's, 1-800 Mattress, Starkist, White Wave, Culturelle, AZO, and EstrovenDeveloped media plans and oversaw implementation and optimizations on budgets exceeding $1MM

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Associate Producer

MAJOR LEAGUE BASEBALL PRODUCTIONS

Dec 2008 - Apr 2012 (3 years 5 months)

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Production Assistant

FOX SPORTS MIDWEST

Apr 2007 - Dec 2008 (1 year 9 months)

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