Ziva Dog Media is a content strategy and marketing company founded by Katrina Boydon. Our mission is to deliver exceptional content, effective marketing and great service to every client, every time. HOW do we do this? We spend time with you and your existing marketing team to determine if and how content, content marketing and search engine optimization can achieve your business goals. The technique of content marketing is widely accepted as an effective technique for engaging with consumers, nurturing and generating leads, increasing brand awareness and sales, retaining customers, cross-selling and word-of-mouth marketing. It involves creating, publishing and distributing content. The idea of generating trust using content can seem fuzzy and imprecise. While some present it as an almost magical process, content marketing involves very precise organization, actual writing, designing, and production of content, adherence to editorial schedules and ongoing promotion and interaction across digital media. It is very hands-on. We assess if and how a content marketing strategy can complement and enhance your existing marketing activities. If appropriate, together with you, we devise and document a content strategy that takes into account your budget, available resources and goals.
