Showtime Analytics was founded out of a combination of data experience and a love for cinema.
Jolyon Spurling, brother-in-law Richie Power and friend Paul Lynch spent a combined 30 years working in data analytics solutions before setting up the company in 2015. Cinema is in the company’s blood, Joe’s family have been in the industry for over half a century.
This allowed the founders to clearly see the challenges facing the cinema sector and how they might apply their own expertise from the 'data world' to better it.
Showtime Analytics was launched at cinemaCon 2015 and cineEurope 2015 with the introduction of the exhibition product; Insights.
It was a box office hit and the team quickly grew from three friends to over thirty.
In 2016, the company welcomed two strategic partnerships to further strengthen the Showtime offering - comScore became the global sales partner bringing our products to a worldwide market and Alibaba Pictures came on board as an investor, introducing our product suite to the Chinese market.
Since then, we have introduced our personalised marketing product, Engage, as well as creating a number of bespoke products for both Exhibitors and Studios.
