• Empire Flippers started in 2011. Back then, we were known as the AdSense Flippers, and we were all about building our own niche sites. We would monetize those sites via Google AdSense. Once the sites were making a little money, we would sell them on Flippa for 20x their net monthly profit.
We recorded our entire journey by blogging all about it.
It was a nice little business and soon we built quite a following of people who loved what we were up to. It got to the point where people asked us if we would use our Flippa account to sell their sites. They told us it would sell easier since we had the audience, and they would pay us a percentage of the sale.
So… we said yes.