Born from an advanced digital analytics firm in New York City specialized in etail and retail sales growth, BuyerGenomics was developed to give marketers an “unfair advantage” over their competition. Due to its versatility, BuyerGenomics is often described different ways by our clients including: “CRM,” “The Customer Marketing Database,” “Customer Intelligence Software” and even “...Our Secret Weapon!“
Circa 2010, our larger, more advanced clients wanted to get more targeted in their marketing. At that time, this meant deeper segmentation in their Email Marketing tool. While ESPs are very good at delivering mail, an ESP is simply not designed (for good reason) to act as a real Customer Marketing Database.
So BuyerGenomics was created for forward thinking e-tailers/retailers, who needed to consolidate their data across channels, have a singular, 360 degree view of the customer, automate high value marketing, grow revenues and profit, and acquire new ultra-high value customers. Toda
