Biazo

Biazo

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I first discussed the idea of putting together a Mission Statement, we groaned. It was just the three of us at the time, and I remember the conversation going something like this: "Ugh, most Mission Statements are such B.S." "Yeah." "Yeah." "..." "...let's do one later." We were pretty clear on what we were trying to accomplish. And when it was only three of us, we communicated all day long. We were a hive mind. Why did we need a "Statement" to tell us what was up? But as our company grew, that kind of consensus became more evasive. New employees weren't steeped in what we took for granted. People were asking the same questions about our “mission was” over and over. So we circled back to the idea of a Mission Statement. And we groaned again. To us, such a statement would need to be useful or we weren’t going to do it. And that meant it needed to not just state the obvious that every company wante

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