Better World Casinos is a project to replace, not reform, the default operating model of the online gambling industry.
The premise: the industry calls itself entertainment while depending on addiction for revenue. Incremental change won't close that gap. A different model has to be built tha can replace it.
BWC is a sequential build in three stages:
First, a body of public thought leadership defining what an ethical gambling industry could look like:
https://substack.com/@betterworldcasinosSecond, build an independent ESG benchmarking platform that rates stakeholders on transparency, societal value, and player experience.
Third, build: an ethically designed, not-for-profit operator.
The fundamentals: purpose over profit, employee ownership, capped remuneration, and ESG
