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Tatiana López Aranzazu
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Marketing Manager, MBA
New Hampshire, United States
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Brand Manager, MarketingHasbro2020 - 2021 (1 year 1 month)• Manage the top and bottom-line strategy for the Entertainment Brands in Hasbro Colombia (My Litlle Pony, Transformers, Marvel, Star Wars, Beyblade, Disney Princess, Disney Frozen, Power Rangers, etc.), which have a budget of $4 million • Forecast Entertainment Brands Sales in communication with the operations and commercial teams • Price settling and analysis through market benchmark and comparing with historic strategies • Line selection by choosing products out of the global options that fit and perform better in the Colombian Market depending on the channel • Ensure product availability for important dates such as line launches and special events • Create and execute the marketing plans for the entertainment brands (Plans, activ- Associate Manager in Strategic Foresight, Global Consumer InsightsHasbroJan 2019 - Jan 2020 (1 year 1 month)
- Strategic Foresight MBA Corporate Resident, Global Consumer InsightsHasbroJun 2017 - Jun 2018 (1 year 1 month)
- Marketing Support, Direct Marketing Expenses Senior AnalystSoftgicMar 2015 - Aug 2016 (1 year 6 months)
- Budget Control AnalystSoftgic2014• Analyzed the fixed elements of the company's nationwide P&L statements • Identified the differentiated implications of the P&L for production units to help the unit manager create solutions that helped to achieve revenue goals
- Budget Control Senior AnalystSoftgic2014 - 2015 (1 year 1 month)• Consolidated the company's $150 million P&L budget and projected cash flows • Supported commercial and marketing decisions by leading a market-sensitivity analysis and determining projected EBIT (earnings before interest and taxes) and EVA (economic value added). Analyzed the factors contributing to the P&L statement and made recommendations to strengthen profits • Ensured executives received timely budget updates
- Treasury General AnalystSoftgic2012 - 2014 (2 years 1 month)Led the administration of $500 million in company funds to ensure cash flow for investment, operations and financing activities • Managed commercial relations with banks to ensure the best terms for the company • Developed the design and implementation of a nationwide ATM cash collection project • Administrated the $100 million capital expenditures budget • Designed and led capital expenditures training throughout the company • Planned innovative information management procedures, increasing efficiency LANGUAGE • Native proficiency in Spanish
Education
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- NDMaster of Business AdministrationNortheastern University, D’Amore-McKim School of BusinessAug 2016 - Dec 2018 (2 years 5 months)
- Bachelor of Science in Industrial EngineeringUniversidad de los AndesAug 2007 - Jun 2012 (4 years 11 months)
Awards
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- RRecognized as a collaborative team player who strives for excellence