Tatiana Gallegos Núñez

Tatiana Gallegos Núñez  new_releases

About

Detail

Content Acquisition & Market Research Specialist
Cumming, Georgia, United States
Contact Tatiana regarding: 
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Full-time jobs
Starting at USD35k/year

Timeline

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Résumé

Jobs verified_user 0% verified
  • Dynata
    Project Manager
    Dynata
    Aug 2021 - Current (4 years 11 months)
    - Assist with and coordinate the delivery of client projects (within agreed timelines, to client specification and within the necessary constraints) - Coordinating the project “kick off” stage with the client in order to check the project specification and schedule - Checking questionnaires prior to scripting for suitability (and adapting these to online format) - Checking screening criteria against project specifications - Checking quotas against project specifications - Liaising with internal teams or external suppliers to ensure all the timelines of a project are met (e.g. programming, translation, sampling, data processing, quality checking) Assist with and coordinate the delivery of client projects (within agreed timelines, to client s
  • AGENCIAi
    Planning Manager
    AGENCIAi
    May 2019 - Feb 2021 (1 year 10 months)
    - Diseño, análisis y difusión de los descubrimientos en investigación de mercados mediante workshops para altos ejecutivos de Grupo Salinas, el equipo de mercadotecnia, recursos humanos, personal de desarrollo de productos, entre otros. - Principalmente sobre los descubrimientos de los estudios antropológicos (Elektra, Banco Azteca, Italika, TotalPlay). Reportes diarios con tendencias y contenido audiovisual para inspiración al grupo de creativos y planeación estratégica. Design, analyze and spread market research findings with workshops for Grupo Salinas' high executives, marketing team, human resources personnel, product development, among others. Primary focus on anthropologic studies (Elektra, Banco Azteca, Italika, TotalPlay). Daily
  • TV Azteca
    Programming Manager
    TV Azteca
    May 2018 - May 2019 (1 year 1 month)
    - Interpretación de la data obtenida en sesiones de grupo y lecturas de ratings, para hacer recomendaciones sobre programación y ajustes al contenido a la dirección de Azteca Uno. Data interpretation from focus groups and rating readings to make recommendations to Azteca Uno VP scheduling and content adjustments.
  • TV Azteca
    Research And Development Manager
    TV Azteca
    May 2016 - May 2018 (2 years 1 month)
    - Recolectar inteligencia (cuantitativa, cualitativa y tendencias de la industria) para desarrollar formatos originales y atractivos para el mercado internacional, y otros para satisfacer solicitudes de producto Gather intelligence (qualitative, quantitative and industry trends) to develop original formats attractive to international markets, others to satisfy branded content requests. Manage and recruit new talent for the Mesa Creativa project. Young undergraduates with different nationalities and backgrounds to create modern content.
  • TV Azteca
    Content Acquisition Manager
    TV Azteca
    Jul 2012 - May 2016 (3 years 11 months)
    - Negociar derechos de programas terminados, telenovelas, guiones y formatos para todos los canales de Azteca. (Azteca Trece, Siete, Proyecto 40, Azteca América, Guatemala & Honduras). - Mantener al día las negociaciones con los estudios y productores independientes (Disney, Fox, Sony, Globo, EndemolShine, BBC, KanalD, Armoza, RCN, Viacom). - Asistir a mercados internacionales como LA Screenings, NATPE, MipCancun para fortalecer negociaciones y encontrar nuevos contenidos. - Análisis de tendencias para detectar programas innovadores además interpretación de resultado de audiencias en distintos mercados para implementar estrategias de adquisición. Negotiate rights for finished programs, telenovela scripts and formats for all Azteca channels
  • Ipsos
    Senior Project Manager
    Ipsos
    Dec 2011 - Jul 2012 (8 months)
    - Ejecutar y diseñar cuestionarios de satisfacción y lealtad Best Buy & Toyota. Servicio al cliente y administración de la cuenta (propuestas, presupuestos). - Revisar logica en los cuestionarios y entrenar a los entrevisatdores telefónicos. Manejo interno de los equipos, coordinando y supervisando la operacion en campo para cumplir tiempos y cuotas, además de comunicación constante con el equipo de analist Execute and design loyalty/satisfaction questionaries for Best Buy & Toyota. Client service and account management (proposals, budget management). Reviewing logic on questionnaires and training telephone surveyors. Internal team coordination, supervising operation team so fieldwork is on time and quotas were meet, also continue contac
  • Comscore
    Senior Project Manager
    Comscore
    Feb 2008 - Dec 2011 (3 years 11 months)
    - Deliver, analyse, execute and design “copy test” for LATAM accounts: P&G, Henkel, Abbott, Mead Johnson, Kelloggs & Sancela. - Responsible for all customer communications, written and verbal. Acquire all necessary information and documentation from customers for proper execution of projects, including planned GRP spend, creative briefs, etc. - esting speciation’s to meet customers' copy-testing objectives. - erve as a consultant for new projects before they go to production as well as make recommendations for improvements for an existing copy. - Act as liaison with all internal departments to ensure timely completion of projects, keeping abreast of potential setbacks and managing issues as they arise. - Perform quality checks as necessary
  • P
    Project Manager
    Perfection Hydraulics
    Jan 2006 - Feb 2008 (2 years 2 months)
  • Fifth Third Bank
    Bilingual Customer Service Representative
    Fifth Third Bank
    Jan 2004 - Jan 2006 (2 years 1 month)
Education verified_user 0% verified
  • Grupo Salinas
    Desarrollo de Líderes en Acción DLA
    Grupo Salinas
    Jan 2015 - Dec 2015 (1 year)
  • Universidad Iberoamericana
    Communication
    Universidad Iberoamericana
    Jan 1997 - Dec 2001 (5 years)