Tatiana Cárdenas

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Community Manager

Grupo Barrera - Legal Firm & Contract Consultancy

Mar 2026 - Current (7 months)

• Managed the strategic planning of social media content and developed monthly content calendars.
• Guided the creative team on content and design requirements.
• Planned content ideas aligned with marketing objectives.
• Prepared monthly performance reports and analyzed social media

Associate Social Analyst

Publicis Global Delivery

Feb 2026 - Jun 2026 (5 months)

• Actively supported and managed influencer marketing campaigns for major global brands, including Dunkin’, McDonald’s, Starbucks, Walmart, Western Union, PayPal, Samsung, Mattelsa, Bank of America and more.
• Performed detailed online research and background analysis using Google and social media platforms to evaluate creators’ suitability for specific campaigns and target audiences.
• Assessed creators against campaign briefs, including audience segmentation, brand safety standards, content relevance, demographic fit, and overall compatibility with the intended consumer market.
• Identified potential risks and compliance issues, ensuring that selected creators met brand expectations and maintained a positive brand image thr

Marketing and Events Professional

LAE International Education

Jul 2025 - Jan 2026 (7 months)

• Monitored active marketing campaigns in Meta Business, analyzing KPIs such as CPL, impressions, reach, and cost per result, and uploaded campaign leads to the CRM.
• Sent nurturing emails for campaigns and events using Mercately and Mailchimp.
• Prepared marketing proposals for universities, including data analysis and digital campaign performance reports.
• Managed, monitored, promoted, and evaluated LAE events across Colombia, Australia, Mexico, Peru, Chile, and other territories.
• Coordinated and executed major LAE events, including LAE Adventure, overseeing the concept, promotion, and advertising across Meta Ads, TikTok Ads, elevator screens, radio, posters, and mall traffic breakers, generating 1,700+ leads and 4

Marketing Intern

LAE International Education

Jan 2025 - Jun 2025 (6 months)

Monitored active marketing campaigns in Meta Business, analyzing KPIs such as
CPL, impressions, reach, and cost per result, and uploaded campaign leads to the
CRM.
Sent nurturing emails for campaigns and events using Mercately and Mailchimp.

Expert Maintenance Coordinator

Vendoroo

Jun 2024 - Dec 2024 (7 months)

• Coordinate work for property managers in the United States, ensuring effective use of office software to schedule appointments and upload payments to the system.
• Demonstrate strong communication skills to assist clients and other workers.

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Operations Specialist

MEDVITAL

Aug 2023 - Feb 2024 (7 months)

• Collect and analyze customer data regarding their health insurance, ensuring that they were up to date on their payments and plan coverage.
• Review and verify doctors’ orders to ensure clients could complete their tests and upload their results in compliance with their insurance coverage.

Community Manager

Global Tires International

Aug 2023 - Jan 2024 (6 months)

• Maintain attractive profiles on Instagram, TikTok, and Facebook
• Create regular content, schedule posts, and respond to follower comments and messages.
• Stay up to date with social media and industry trends, identifying opportunities for improvement to achieve greater reach

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Community Manager

Doiyen Talent Agency

Feb 2021 - Mar 2022 (1 year 2 months)

• Organize multimedia files to schedule posts.
• Gather data to analyze and manage performance (social media metrics)
• Oversee and manage profiles, including customer interaction and engagement.

Tatiana Cárdenas

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Tatiana Cárdenas

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