Tatiana Barco Forero

A

Specialist in Ecosystems

ADL DIGITAL LAB-

Oct 2022 - Current (3 years 6 months)

Lead the creation of massive digital ventures and ecosystems for Grupo Aval. Structure growth strategy including defining Go-to-Market and commercial strategy. Lead the incubator team of ventures by aligning multidisciplinary visions with the value proposition. Define and close strategic partnerships to strengthen value and secure investment.

Digital Strategy Director

Axiacore

Aug 2021 - Oct 2022 (1 year 3 months)

Lead the department using proprietary methodology for understanding and defining digital strategy for the digital product. Direct research into opportunities in new sectors to create digital businesses. Propose growth strategies and brand positioning for Axiacore and our clients. Lead relationships with national and international clients.

S

Service Designer

Jun 2020 - Aug 2021 (1 year 3 months)

Detect growth opportunities in customer data to propose new business ideas. Evaluate the performance of digital platforms. Create a communication plan and propose growth strategies. Conduct quantitative and qualitative research with clients and their users.

F

Innovation and Design Consultant

Fisheye Innovation

Jul 2019 - Jun 2020 (1 year)

Development of innovation and entrepreneurship projects, applying Design Thinking, Lean Design, and Service Design. Providing advice on business models, UX, and service roadmaps. Development of graphic pieces for brand communication for Fisheye. Drafting blueprints and journey maps with the solutions presented

W

Business Operation Manager

WE ARE PROBODAS - BCN,

Aug 2018 - Feb 2019 (7 months)

Plan the operation model of the startup. Design customer interaction flows on the platform. Act as a commercial partner responsible for sourcing suppliers and negotiating their participation. Support the marketing team with the design of digital and physical campaigns.

Visual Merchandising Designer

Falabella

Mar 2016 - Mar 2018 (2 years 1 month)

Designing the POP material for advertising campaigns in nationwide stores. Coordinating production, installation, and dismantling with suppliers. Budget management of up to 500 million.

C

Innovation Practices Consultant

COFRE

Feb 2015 - Dec 2015 (11 months)

Implementing an innovation model in the company. Implementing the methodology for developing new products and processes. Training staff on innovation models

Tatiana Barco Forero

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