tasawwer khurshid
tasawwer khurshid
About
Detail
Founder at The Nexen Studio
Punjab, Pakistan
Designing with Purpose. Leading with Empathy. Delivering Measurable Impact.
I am Tas, for more than 15 years, I’ve championed a simple principle — exceptional design is born at the intersection of empathy, strategy, and execution. A great product isn’t just built; it’s crafted through a deep understanding of people, technology, and business.
From telecom and fintech to SaaS and e-commerce, I’ve partnered with global enterprises like General Electric. and visionary startups like Careem to design and develop digital products that do more than work — they inspire, convert, and endure.
What I Stand For
Human-centered design: Every interface, interaction, and user journey begins with empathy.
Insight-driven innovation: Data, research, and user behavior guide every design decision.
Impact at scale: I measure success through growth, retention, and the long-term value we create.
My Journey
With over a decade at Visionet Inc., I honed expertise in product design, growth strategy, and full-stack experience development. I later advanced product strategy and UX at TeamViewer Gmbh, led insights and data driven design at Tapestry (Parent company of Coach, Kate Spade, Stuart Weizman), and shaped customer experience and design strategy at Music Tribe (Now renamed Empower Tribe).
Today, as Co-Founder at The Nexen (Global UX/UI Design Agency) and ADPList (Global Mentorship Platform), I advise startups, SaaS founders, and enterprise teams on UX/UI design, development, and digital transformation — often stepping into fractional design leadership roles to help build world-class product teams.
Impact Highlights:
$2.1B+ in revenue influenced
170%+ increase in NPS
95% task completion rates
50% reduction in customer complaints
Significant gains in retention, conversions, and LTV
What Drives Me
Design isn’t decoration — it’s the architecture of meaningful experiences. Whether designing SaaS dashboards, super apps, fintech ecosystems, or full-stack digital products, I focus on creating value that’s both emotional and measurable.
What’s Next
Exploring the synergy between UX, AI, and product strategy, mentoring design leaders, and helping startups scale through design-led growth.
Let’s connect if you believe design can shape not just products, but the future.
I am Tas, for more than 15 years, I’ve championed a simple principle — exceptional design is born at the intersection of empathy, strategy, and execution. A great product isn’t just built; it’s crafted through a deep understanding of people, technology, and business.
From telecom and fintech to SaaS and e-commerce, I’ve partnered with global enterprises like General Electric. and visionary startups like Careem to design and develop digital products that do more than work — they inspire, convert, and endure.
What I Stand For
Human-centered design: Every interface, interaction, and user journey begins with empathy.
Insight-driven innovation: Data, research, and user behavior guide every design decision.
Impact at scale: I measure success through growth, retention, and the long-term value we create.
My Journey
With over a decade at Visionet Inc., I honed expertise in product design, growth strategy, and full-stack experience development. I later advanced product strategy and UX at TeamViewer Gmbh, led insights and data driven design at Tapestry (Parent company of Coach, Kate Spade, Stuart Weizman), and shaped customer experience and design strategy at Music Tribe (Now renamed Empower Tribe).
Today, as Co-Founder at The Nexen (Global UX/UI Design Agency) and ADPList (Global Mentorship Platform), I advise startups, SaaS founders, and enterprise teams on UX/UI design, development, and digital transformation — often stepping into fractional design leadership roles to help build world-class product teams.
Impact Highlights:
$2.1B+ in revenue influenced
170%+ increase in NPS
95% task completion rates
50% reduction in customer complaints
Significant gains in retention, conversions, and LTV
What Drives Me
Design isn’t decoration — it’s the architecture of meaningful experiences. Whether designing SaaS dashboards, super apps, fintech ecosystems, or full-stack digital products, I focus on creating value that’s both emotional and measurable.
What’s Next
Exploring the synergy between UX, AI, and product strategy, mentoring design leaders, and helping startups scale through design-led growth.
Let’s connect if you believe design can shape not just products, but the future.
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