Product Manager
TrainerGoesOnline
Apr 2022 - Apr 2024 (2 years 1 month)
A bootstrapped startup in the B2B SaaS fitness tech space.
• Drove 30% increase in user engagement on TGOx by prioritizing the product roadmap through analysis, market research, customer feedback, and usability testing with measurable success metrics defined at each sprint.
• Led sprint planning and cross-functional execution for ed-tech platform launch, wrote user stories, defined acceptance criteria, and managed backlog prioritization with engineering and design.
• Implemented a comprehensive data analysis system, integrating Mixpanel, Segment, and HubSpot. Led to an increase in data-driven decision-making efficiency, now a standard practice across all teams.
• Mentored junior PMs and built training materials, cut onbo