Digital Customer Relationship Graduate
Schneider Electric
May 2023 - Oct 2023 (6 months)
Execution of the Easy To Find strategy for SE, taking into consideration: Social Media, SEO, Blog, Youtube, Website Content, App, Software, Exchange, E commerce (E1, E2), API's. Track, evaluate, and analyze trends in the Andean Customer Base, including competitive intelligence, and implement improvements that allow users to find and consume SE content. Analyze traffic and search capabilities of digital platforms (dashboards, AT internet, Content Square). Conduct marketing analysis (benchmarking, focus groups, etc.). Develop SEO improvement strategy and action plan. Coordinate and update information on partner portals and ecommerce landing pages. Coordinate and support the animation of Digital Software with channels and Business Units (BU's)