Tanmayee Kadwe

B

Individual Contributor- Influencer Marketing

Beta Limited (SaaS)

Jun 2025 - Dec 2025 (7 months)

• Built and scaled influencer-led acquisition systems for OptiMeal, Lemonote and Humanize Al across US, UAE, and Saudi markets.
• Acquired new and lifetime paid app users.
• Managed large-scale influencer budgets to drive iOS installs and subscription growth.
• Designed data-backed creator evaluation frameworks to assess CAC, install velocity, and revenue impact.
• Leveraged Apple Analytics and CRM platforms to optimize attribution, funnel performance, and LTV.
• Structured campaign documentation and workflow systems using ClickUp to streamline execution.
• Strategized and executed content creation and content strategy with influencers to benefit brands, including scriptwriting, conducting content R&D, and guid

Individual Contributor- Influencer Marketing

Mosaic Wellness

Oct 2024 - Jun 2025 (9 months)

• Scaled Root Labs (a Mosaic Wellness brand) in the U.S. through performance-driven influencer and UGC acquisition strategies, with a significant focus on TikTok growth and creator campaigns.
• Built end-to-end influencer automation systems using Al tools including Make, Gumloop, ChatGPT, Zapier, and Apollo.
• Led and mentored a team of 6 across influencer and performance functions, ensuring structured execution and growth alignment.
• Developed scalable creator pipelines to drive sustained customer acquisition and revenue growth.
• Executed affiliate campaigns across TikTok and Instagram to improve monetization efficiency, coordinating extensively with TikTok Seller Center for campaign execution, creator management, and

Manager - Influencer Marketing

Quadcode

Mar 2024 - Oct 2024 (8 months)

• Scaled IQ Option in India through influencer-driven acquisition and affiliate strategies.
• Optimized CPA and Revenue Share models to improve trading account conversions.
• Tracked and refined campaign performance using AppsFlyer and Amplitude analytics.
• Partnered with Affstore to expand affiliate distribution and revenue channels.
• Implemented A/B tested messaging frameworks to increase conversion efficiency.
• Managed influencer marketing campaigns focused on the LATAM market, working closely with creators and performance-driven social campaigns.
• Coordinated TikTok Seller Center activities, fostering affiliate-style creator partnerships to expand reach and revenue channels within LATAM.
• Optimize

C

Manager - Influencer Marketing

Coding Invaders (EdTech)

Mar 2023 - Dec 2024 (1 year 10 months)

• Built and scaled structured monthly influencer pipelines driving sustained lead generation and sales
• Achieved 1000% ROI through performance-led creator acquisition strategies
• Developed a high-performing influencer ecosystem aligned with revenue objectives
• Executed and moderated conversion-focused webinars across YouTube, Instagram, and TikTok
• Leveraged Leadsquared, Google Analytics, and AppsFlyer for attribution tracking and affiliate optimization
• Contributed to customer success by participating in customer calls, identifying pain points and product enhancement opportunities to inform and strengthen product marketing strategies.
• Ensured campaign and marketing activity compliance by adhering to pla

s

Senior Marketing Associate

smallcase (FinTech)

May 2022 - Mar 2023 (11 months)

• Built and expanded a strong PAN platform presence through influencer marketing.
• Planned and executed comprehensive social media and influencer campaigns with top finance voices.
• Ran innovative contests and marketing campaigns, driving app subscriptions and customer acquisition.

B

Manager - Brand Solutions

BARCODE ENTERTAINMENT (Agency)

May 2021 - Apr 2022 (1 year)

• Part of the founding team, contributing to the agency's growth and scaling efforts.
• Led inbound/outbound sales and onboarded new brands while executing cutting-edge influencer marketing strategies.
• Managed P&L to optimize ROI and campaign margins.
• Introduced creative solutions to boost brand visibility and awareness, working with clients like Paytm, Triller, Skoda, and more.

O

Assistant Manager - Account Management

OAP (Agency)

Feb 2020 - Feb 2021 (1 year 1 month)

• Spearheaded lead generation and outbound sales to drive new business opportunities.
• Designed and executed impactful campaigns, managing both new and existing brand partnerships.
• Collaborated with top brands like Godrej, HDFC, and Mahindra SUV, while setting and tracking KPIs to ensure sales team success.

F

Business Development Executive

FORK MEDIA (Agency)

Feb 2019 - Feb 2020 (1 year 1 month)

• Drove sales and onboarded new brands through client meetings and agency partnerships.
• Executed data-driven influencer marketing campaigns; managed P&L to optimize ROI.
• Boosted brand visibility for clients like HDFC, McDonald's, Axis Bank, Kinder Joy, and more.
• Spearheaded TikTok-focused creator campaigns and e-commerce initiatives for brand clients, demonstrating adaptability to emerging platforms and sales channels.
• Coordinated creator outreach, managed TikTok campaign execution, and navigated basic TikTok Seller Center workflows, including product-linked collaborations, creator management, and campaign tracking.
• Contributed to TikTok account management and content strategy to enhance engagement and con

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Tanmayee Kadwe

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