I build social and content strategy for food, CPG, and wellness brands. Right now that's at TRUFF, running social and influencer marketing. Before that, I led social for Golden Steer Steakhouse's NYC opening. In seven months, we hit 12M+ impressions and 12K+ new followers, plus a 110% jump in e-commerce sales from one two-week campaign.
My approach is different because of what's underneath it. I have my Bachelor's degree in Marketing and a Master's in Food Studies from NYU with a focus on food marketing, plus a certificate in nutritional psychology. My world revolves around food marketing. When creating strategies for brands, I'm not just thinking about the marketing angle, I'm thinking about the psychology behind why people care about what they eat. I've spent years writing and creating recipes about how food affects mood, energy, and anxiety through Eat with Quinn, the wellness brand I started.
Always happy to connect with people building something in food, CPG, or wellness.
