Manager, Seller Central Operations
Full Circle Agency
May 2022 - Current (4 years 6 months)
• Managing full-cycle Amazon account operations for 50+ global brand accounts across supplements, beauty, lifestyle, FMCG, toys, and home categories on Amazon US, CA, DE, FR, IT, ES & UK.
Amazon Advertising & PPC Strategy
• Architected full-funnel PPC strategies - Sponsored Products, Sponsored Brands, Sponsored Display across 50+ accounts, consistently maintaining blended ACOS below 15% while growing ad-attributed revenue 35-60% YoY.
• Managed $50K-$200K+ monthly advertising budgets per account; built TACOS benchmarking frameworks and lifecycle-stage budget models (Launch / Growth / Defend / Harvest) adopted as agency-wide standards.
• Directed SQP analysis to close branded vs. non-branded impression share gaps – a