Senior / Lead Product Designer
Adsgram
Jul 2024 - Mar 2026 (1 year 9 months)
• Led end-to-end design of complex B2B SaaS features, including multi-role systems,
permissions, discovery flows (Improved user activation in 15%), onboarding, and ad
formats (improved CTR in 19.2%)
• Designed and shipped multiple 0→1 MVPs, including:
• a two-sided marketplace for traffic buying and exchange (DMC)
• a mobile-first app store for Telegram Mini Apps (TMA Store)
• Owned product discovery in close collaboration with Product:
• defined business goals, user segments, Jobs To Be Done
• translated them into epics, user stories, and system structures
• Designed marketplace and platform systems with advanced filtering, sorting, pricing
logic, private deals, and trust-driven constraints
• Applied behavioral design principles to reduce