Taisa Sevenard

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Senior / Lead Product Designer

Adsgram

Jul 2024 - Mar 2026 (1 year 9 months)

• Led end-to-end design of complex B2B SaaS features, including multi-role systems, permissions, discovery flows (Improved user activation in 15%), onboarding, and ad formats (improved CTR in 19.2%) • Designed and shipped multiple 0→1 MVPs, including: • a two-sided marketplace for traffic buying and exchange (DMC) • a mobile-first app store for Telegram Mini Apps (TMA Store) • Owned product discovery in close collaboration with Product: • defined business goals, user segments, Jobs To Be Done • translated them into epics, user stories, and system structures • Designed marketplace and platform systems with advanced filtering, sorting, pricing logic, private deals, and trust-driven constraints • Applied behavioral design principles to reduce
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Product / UXUI Designer

FreeportMetrics

Jul 2021 - Jul 2024 (3 years 1 month)

• Designed end-to-end UX for data-heavy financial applications in the healthcare domain, working with regulated and high-risk systems • Contributed to user research, information architecture, and complex user flows • Designed mobile-first and web interfaces for loT-connected products and POS-like systems • Collaborated within a design team under a design lead, gradually increasing ownership from execution to flow- and system-level decisions • Ensured usability and accessibility standards (WCAG) across products • Designed and developed websites on Webflow with CMS
Junior UXUI Designer

freelance

Sep 2020 - Jul 2021 (11 months)

• Designed landing pages and websites for various clients, focusing on clear structure, usability, and visual consistency. • Conducted basic user research and facilitated design thinking workshops to support idea generation and concept validation.

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