Hometalk Product Analyst(Contractual)
Sep 2022 - Dec 2022 (4 months)
• Created end to end governance framework dashboards through Looker and snowflake. • Created a A/B testing framework for regular testing for changes in Email Structures (time sent, placement of leads etc.) to improve overall Open Rate, CTR, engagement time and CPC. • Analysis to determine impact of new websites launch on different Traffics Metrics to determine whether there was any degree of cannibalization of already existing websites.