Syed Rwaha Abbas

Associate Category Manager

CommerceLabs

May 2024 - Current (2 years 3 months)

• Manage full product lifecycle from pre-launch strategy to post-launch scaling on Amazon, driving consistent revenue growth across the product portfolio. • Synchronize sales and marketing efforts across TikTok, Meta, and Amazon to capture diverse customer segments through omnichannel integration. • Transform raw market data into actionable growth opportunities by maintaining a sharp focus on KPIs, including ACoS, ROAS, and conversion rates. • Optimize digital shelf presence through iterative A/B testing and cross-departmental alignment with design, supply chain, and marketing teams. • Leverage AI tools (Claude) to architect automated analytical workflows and interpret large-scale datasets, accelerating strategic decision-making.

Amazon Brand Manager

Amzsparks

Nov 2023 - May 2024 (7 months)

• Spearheaded high-impact advertising strategies tailored to client's business goals, delivering measurable increases in product awareness and revenue. • Cultivated strong client relationships through proactive communication and transparent reporting, ensuring full alignment between campaign execution and brand vision. • Directed full-funnel PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display to scale brand revenue while maintaining strict ACoS and ROAS targets. • Optimized bidding and keyword strategies using data-driven insights to capture high-value traffic and improve organic search rankings.

Advertising Specialist

Amzoner Consulting

Dec 2022 - Dec 2023 (1 year 1 month)

• Designed and executed Amazon PPC campaigns that increased product exposure and drove measurable traffic growth. • Optimized product listings for search engine visibility, improving keyword rankings and organic discoverability. • Built and maintained a consistent brand image across product lines to strengthen market presence and customer trust. • Implemented targeted advertising strategies to elevate overall brand awareness and competitive positioning.

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Marketplace Associate

Axle & Olio

Oct 2022 - Mar 2023 (6 months)

PPC Intern

Amzoner Consulting

Aug 2022 - Sep 2022 (2 months)

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