Syed Aitzaz Ali

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Project Manager - Marketing

Junk & Demolition Pros

Jan 2026 - Current (8 months)

Develop and execute digital marketing strategies across social media, email, SMS, and local SEO channels. Manage customer acquisition campaigns to generate residential and commercial leads. Create marketing content, promotional materials, and brand messaging to increase awareness and engagement. Oversee customer communication workflows, including booking confirmations, service updates, and follow-up campaigns. Analyze campaign performance and customer data to improve conversion rates and customer retention. Coordinate with operations teams to ensure a seamless customer experience from inquiry to project completion. Build relationships with residential, commercial, and contractor clients to drive repeat business and referrals. Support busine

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Head of Branding

Enertia (A Subsidiary of High Noon Laboratories)

Jan 2025 - Current (1 year 8 months)

• Lead creative development for digital content, visual assets, and marketing collateral across platforms • Approve and guide execution of product packaging, brochures, videos, and in-store displays • Collaborate with photographers, designers, and external creative teams for visual consistency and impact • Conduct market research and competitive analysis to position Enertia in the high-end home appliance category • Analyze customer data to extract trends, preferences, and brand opportunities • Define and refine buyer personas and customer journeys for more targeted campaigns • Collaborate with product, engineering, and industrial design teams to align product experiences with brand values

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Strategic Marketing Manager

Coca-Cola Pakistan Limited

Sep 2020 - Jan 2025 (4 years 5 months)

Led the development and execution of marketing strategies that drove brand growth and market positioning. I oversaw campaign planning, digital initiatives, and content strategy while ensuring alignment with business objectives. My role included managing cross-functional teams, analyzing market data, and implementing performance-driven strategies that enhanced customer acquisition, retention, and overall ROI.

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Strategic Market Analyst

Coca-Cola Pakistan Limited

Sep 2019 - Sep 2020 (1 year 1 month)

• Deliver financial advice proposing strategies to achieve short- and long-term objectives for marketing targets. • Monitor key performance indicators (KPIs) and prepare detailed reports to evaluate campaign performance and identify optimization opportunities. • Develop relevant strategies for different marketing platforms (social media, commercials, print media). • Analyze market trends, competitor strategies, and consumer behavior to provide data-driven insights that support business growth and marketing effectiveness. • Develop strategic recommendations and forecasting models to guide decision making on product positioning, pricing, and market entry opportunities. Additionally, leveraged public relations skills by reaching o

Content Manager

IGN

Sep 2018 - Jul 2021 (2 years 11 months)

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