Senior Digital Marketing Specialist
Trdfin Support Services Pvt Ltd
Jun 2021 - Current (4 years 11 months)
Planned, executed, and optimized Google Ads and Meta Ads campaigns for BFSI products across multiple geographies. Delivered 1,200+ monthly leads consistently while maintaining quality and compliance standards. Lowered CPL by up to 40% through keyword pruning, bid adjustments, audience refinement, and creative testing. Managed complete lead funnel including landing pages, tracking, CRM handover, and performance reporting. Handled lead allocation and tracking for 1,400+ sales agents across global market. Executed Email, WhatsApp, SMS, and RCS campaigns contributing to improved lead nurturing and conversions. Worked closely with content and design teams to optimize ads, landing pages, and conversion flows. Managed WordPress websites, landing p