Suzanne Rosman-Wiarda
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VP Corporate Development
Bogota D.C., Colombia
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Sounding BoardLa Bonne CuisineSep 2020 - Current (4 years 4 months)- Organization of the two-monthly Sounding Board meetings & reports - Building the long term growth and exit strategy - Strategic (impact) partnerships - Connecting the founders with potential investors- VP Corporate Development verified_user Verified experience public Remote experienceTorre.aiSep 2020 - Jan 2021 (5 months)- Fundraising for the extended Torre seed round.
- RHead of GrowthRangitoto SAS, La Bonne CuisineOct 2019 - Sep 2020 (1 year)- Delivered at least 85% MoM order growth over the months December 2019 - May 2020 for key accounts at La Bonne Cuisine. - Delivered al least 30 mentoring meetings and project managed all task related to the meetings for the founders and key people in the team to accelerate their projects. - Installed Sounding Board per 1 June 2020. - Designed and executed the Rangitoto SAS human resources strategy to clarify and improve employee performance. - Developed and installed KPI's and tracking structures on production, employee performance and digital marketing to enhance insights into the overall company performance. - Developing and implementing a growth strategy consisting of strategic sales partnerships, hiring for growth, installing a soundin
- Consultant EntrepreneurshipHolland HouseMar 2019 - Jul 2019 (5 months)- Designed and delivered commercial strategy workshops for female entrepreneurs as part of the European Union All Invest 5.0 program in urban and rural settings in Colombia & Ecuador.
- RStrategic Partnerships verified_user Verified experienceRockstartJan 2017 - Feb 2019 (2 years 2 months)- Designed and project managed a 6 months tailored accelerator program to improve the launch of Unilever’s corporate venture catalogue sales platform Uin.co (previously Compramass). - Designed and co-lead the organization of Rockstart Investor Summit 2018. - Fundraising program 2017/2018: sourced 150 new angel investors leading to 20 meetings & 1 signed investment. Developed Corporate Social Responsibility strategy for impact investment fundraising. Founded in Amsterdam in 2011, Rockstart is one of Europe’s first multi-vertical startup accelerators, providing startups with access to market, capital, knowledge, and community. Rockstart launched its flagship Web & Mobile accelerator in Colombia in 2017.
- Sustainable Business StrategistRainbow Collection LATAMNov 2016 - Mar 2018 (1 year 5 months)- Signed new clients: Impact Hub GmbH, Ocati S.A., UN Information Centre. - Designed and executed operational strategy (legal, HR, internal processes) and the commercial strategy for market positioning whilst setting up a branch of Rainbow Collection in Colombia . Rainbow Collection is a boutique consultancy specialized in Sustainability, (Social) Venturing, Fundraising and Branding. The company provides inventive sustainability strategies, meaningful marketing campaigns and impact measurement tools.
- Investor Relations ManagerNetherlands Foreign Investment AgencyJan 2014 - Oct 2015 (1 year 10 months)- Developed a highly segmented strategic account management strategy, based on large datasets of financial and company data. - Project managed strategic expansion or growth projects of startups and corporates setting up in the Netherlands following the account management strategy. Leading to 6 expansion projects worth 40 high quality jobs and €850.000 of investment. - Presentations and workshops at industry organisations around UK & Ireland. The NFIA is part of the Dutch Ministry of Economic Affairs working to convince foreign companies to set up operations in the Netherlands with strategic and practical assistance.
- Marketing ManagerNetherlands Foreign Investment AgencyAug 2009 - Dec 2013 (4 years 5 months)- Developed and executed a segmented Investor Relations strategy for 1.100 corporates and startups after an in-depth analysis of a 200.000 row excel dataset. - Part of the development team of geo targeted website www.investinholland.com - Built successful lead generating working relationships with valuable trade, investment and entrepreneurship organisations in UK, Ireland, The Netherlands, Colombia and Mexico. - Developed industry specific value propositions including financial advantages (tax, labour law incentives) for startups and British, Irish, US and Asian corporates considering expansion to the Netherlands. - Responsible for overall marketing & communication strategy and budget of 120.000 GBP for UK & Ireland to increase awarenes
- Commercial Management TraineeVopakApr 2008 - Aug 2009 (1 year 5 months)- Part of the commercial team handling contract negotiations including price setting, market analysis and customer satisfaction improvement.
Education
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- RM.A.International RelationsRijksuniversiteit Groningen / University of GroningenSep 2002 - Feb 2007 (4 years 6 months)
- RUndergraduate Dutch LawRijksuniversiteit Groningen / University of GroningenSep 2000 - Jan 2002 (1 year 5 months)