Susan Rice

In his briefing to ad agency Chiat/Day for the epic 1984 Macintosh ad, Steve Jobs said, “I want something that will stop people in their tracks. I want a thunderclap.” Whether you are a marketer launching a new product, a CRO trying to get traction with your outbound sales effort, a start-up seeking funding or a non-profit looking for donations, or a speaker or writer wooing an audience, you, too, need a thunderclap. With my unique recipe of strategic storytelling, I will help you "stop people in their tracks" so you get the attention and sales you deserve. My secret sauce is a proprietary metaphoric storytelling method I call Tiny Thunder. A magical mashup of the story and the metaphor, the Tiny Thunder technique uses small story snacks to metaphorically illustrate a pain point, product, or process so that your audience never will forget you or your message. Instead of asking your audience, “Has your relationship run its course?” why not share the scene in Annie Hall where Woody Allen says, “A relationship must move forward or it dies. And I think that what we’ve got on our hands is a dead shark.” Instead of saying “Decision-making is frustrating for all of us,” why not tell the story of how Steve Jobs and his wife took 8 years to choose a couch? The Tiny Thunder technique is powerful because it is authentic, entertaining, and persuasive. Unlike most approaches, it enters the collective dialogue rather than interrupting it, creating an immediate connection with your prospect. I blend Tiny Thunder with a tightly defined "market of one" strategic positioning to ensure you stand out in even the most competitive markets. You can work with me to: ✔Create an outstanding sales outreach that generates hundreds of high-level meetings, targeting your ideal prospect simultaneously via email and LinkedIn ✔Use the high ROI of inbound email to 10X the lifetime value of your customers by increasing acquisition, conversion, and retention rates ✔Build an organic social selling machine on LinkedIn that grows your business on automatic pilot ✔Train your marketing and sales teams to build your brand, position you as an unstoppable “market of one” and close more sales. Nicknamed the 'female David Ogilvy", I have refined my storytelling skills and strategic insights for 25+ years, helping classic brands like Nike, Wrangler, Lego, Fiat, and L’Oreal as well as countless small to mid-sized businesses worldwide to grow and scale their brands. I'd love to help you do the same thing. DM me or schedule a call: https://bit.ly/suericeli