Suprina Sandhu Communication Manager at Sustainable Living Lab (SL2)

Communication Manager

Sustainable Living Lab SL

May 2023 - Current (3 years 2 months)

Lead strategic communications and digital storytelling initiatives to strengthen stakeholder engagement, executive visibility, and program positioning across global innovation and sustainability ecosystems. Drove 200% organic LinkedIn growth over 3 years through targeted content strategy and stakeholder engagement. Develop high-impact digital content, thought leadership narratives, reports, and stakeholder-facing communication assets aligned with organisational messaging and audience engagement goals. Drive end-to-end programme management for a premier global AI and innovation festival, orchestrating strategic communications, stakeholder engagement, and cross-functional execution across 32 international ecosystems.

Team Manager - Communication (Projects & Programmes)

Chrysalis Services

May 2021 - Apr 2023 (2 years)

Led strategic communications, digital storytelling, and brand positioning initiatives for clients across the social impact, CSR, and development sector, managing integrated campaigns, stakeholder engagement, and audience growth strategies. Led a cross-functional creative team of seven professionals across content, design, and digital marketing to deliver communication and visibility strategies for partner organizations. Managed end-to-end communication planning and campaign execution across digital platforms, including social media strategy, audience engagement, digital outreach, and content production. Developed brand messaging frameworks, communication assets, and strategic storytelling initiatives aligned with organisational goals, do

Team Manager - Communication (Projects & Programs)

Chrysalis Services

May 2021 - Apr 2023 (2 years)

• Led a creative team of seven content, design, and digital marketing strategists for Chrysalis Services, a consultancy in the social sector. Responsible for the delivery of design and content for our clients in the Social and CSR sector. • Devised timeline management and the entire production process from communication strategy, social media management, and digital marketing. Created chatbots and built digital communities for outreach and engagement. • Built effective brand-building capabilities, concepts, and strategies for our partner NGOs and corporates and monitored their progress for internal and external communication across various platforms, delivering on key annual strategic goals via various communication mechanisms for donor obj

Freelance Writer/Content & Communication Specialist

freelance

Jan 2015 - Dec 2019 (5 years)

• Wrote, edited, and reviewed content to verify grammar, quality, and consistency. • Wrote original keyword-rich content following branding and SEO best practices. • Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines. • Created content that increased organic website traffic by 77%

Programme Manager

British High Commission in India

Jan 2006 - Jan 2007 (1 year 1 month)

• Led the largest migration program by the UK FCO, the 'Managed Migration” project in collaboration with global agency M&C Saatchi. • Created & coordinated UK Visa Communication strategy for India, including writing, editing & proofreading key point messages, press lines, documents and web- based material. • Organised press conferences, wrote media releases and opinion poll surveys for new/existing visa strategies maintaining a strong working relationship with the Indian media. • Partnered with the VFS for all communication & training programs for the UK FCO. • Created tactical relationships with Visa & Consular teams on public diplomacy to propel projects and attain results for FCO.

Program Manager

British High Commission in India

Jan 2006 - Jan 2007 (1 year 1 month)

• Led the largest migration program by the UK FCO, the 'Managed Migration” project in collaboration with global agency M&C Saatchi. • Created & coordinated UK Visa Communication strategy for India, including writing, editing & proofreading key point messages, press lines, documents and web- based material. • Organised press conferences, wrote media releases and opinion poll surveys for new/existing visa strategies maintaining a strong working relationship with the Indian media. • Partnered with the VFS for all communication & training programs for the UK FCO. • Created tactical relationships with Visa & Consular teams on public diplomacy to propel projects and attain results for FCO.

Program Officer (Programs & Publications)

US Embassy India

Jun 2004 - Nov 2005 (1 year 6 months)

• Developed strategic public outreach initiatives with a defined purpose, clear scope, and targeted impact for short-term improvement and long-term value across India, such as 'The Muslim Outreach," amongst other public diplomacy, media outreach, and broadcast programs. • Engaged local media in tier 2 and 3 cities across India through various programs in regional languages, increasing engagement with women journalists by 25-30%. • Set up digital media programs, lectures and seminars, round table discussions, workshops, webinars, and training programs for outreach with specialist speakers on issues like coverage of gender issues in the Indian media and education. • Selected candidate for the Full Bright Scholarship for the year 2006. • Organ

Press and Publicity Assistant

Delegation of the European Union to India

Nov 2003 - Apr 2004 (6 months)

• Assisted EU India office for the 4th EU - India Summit held in Dec 2003; responsible for fact checking & proofreading content for ‘Spectrum', a magazine on Indo- EU relations as part of Editorial team • Maintained the Press Office for the EU Cultural Week event • Responsible for adequate media presence at the event and prepared Press kits, media coverage dossiers and all other promotional material.

I

Project Coordinator - Ministry of External Affairs, XP

International Digital Newsroom

Mar 2000 - Oct 2003 (3 years 8 months)

• Managed MEA XP account, leading team of 4 to maintain the functioning of the press room for MEA XP. Edited daily press kits on all MEA briefings within a specified code of conduct • Identified, conceptualised and executed media and communication events for the MEA • Responsible for the International Media Desk at the MEA including monitoring news and analysing the image of India in the International Press; coordinated with all foreign correspondents based in India and the Press Offices of Indian missions abroad. Designed and formulated a weekly newsletter for the MEA called ' Newswire ' using HTML, CMS and Spider. Responsible for the maintenance and updating of the MEA website at www.meaindia.nic.In • Presented pitches to potential client

X

Coordinator

XFactor Pvt Ltd

Jan 1998 - Feb 2000 (2 years 2 months)

• Managed communication, market research, image building and event campaigns for the company. Gathered structured and developed content for client websites. Worked with the design team on navigational and design aspects. Clients servicing & maintenance of database.

Freelance Writer/Content & Communication Specialist

Undefined

• Wrote, edited, and reviewed content to verify grammar, quality, and consistency. • Wrote original keyword-rich content following branding and SEO best practices. • Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines. • Created content that increased organic website traffic by 77%

Suprina Sandhu

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