S
Sundaram Yadav
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Performance Marketer
Mumbai, Maharashtra, India
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- APerformance Marketing AssociateABC DesignsJan 2026 - Current (6 months)• Assisting in planning, execution, and optimization of paid ad campaigns on Meta and Google Ads. • Supporting campaign setup including audience research, ad structure, and tracking checks. • Monitoring daily performance metrics such as CTR, CPC, CPA, and ROAS. • Assisting in A/B testing of creatives, copies, and audiences to improve campaign performance. • Optimized campaigns achieving 3–5x ROAS across multiple accounts. • Managed monthly ad budgets ranging from ₹50,000 – ₹1,50,000. • Coordinating with senior performance marketers to implement optimization strategies.
Advertising ManagerElevate MediaDec 2024 - Dec 2025 (1 year 1 month)• Managed end-to-end Meta Ads for 10+ clients, including campaign setup, targeting, optimization, and reporting. • Provided creative direction by sharing strong references to video editors & graphic designers for ad visuals. • Developed high-converting ad copy, hooks, and audience structures for sales and lead-gen campaigns. • Optimized campaigns daily to improve ROAS and reduce CPA using data-driven insights. • Conducted A/B testing for creatives, headlines, and audiences to improve funnel performance. • Identified audience insights and scaling opportunities using Meta Ads Manager analytics. • Collaborated directly with clients to understand goals, present performance reports, and suggest strategies. • Improved overall campaign performance- SSocial Media InternSITH- Solution for ITSep 2024 - Nov 2024 (3 months)• Assisted in planning and executing social media campaigns on Facebook & Instagram. • Developed creative content ideas to boost engagement, reach, and follower growth. • Coordinated with designers by providing clear creative references and campaign concepts. • Supported ad operations by preparing captions, creatives briefs, and basic performance reports. • Monitored daily analytics and recommended actionable optimizations to improve engagement. • Worked closely with the marketing team to maintain consistent brand messaging across platforms.