E-commerce Sales Analysis
Mar 2024 - Current (2 years 4 months)
Conducted a thorough analysis of sales data from an e-commerce store, identifying key trends in customer buying behavior and product performance. Designed and implemented a Tableau dashboard to visually represent sales trends, customer demographics, and conversion rates, providing easy-to-understand insights for non-technical stakeholders. Applied SQL queries to clean, transform, and merge data from various sources, ensuring accurate and reliable datasets for analysis. Provided actionable recommendations based on data insights, such as adjusting pricing strategies and optimizing product placement, leading to a 10% increase in monthly sales. Collaborated with the marketing team to align data findings with their promotional strategies, ensuri