Sr. Manager, Product Management, Consumer Mobile and Omni Channel Programs
Macy's
Jul 2011 - Sep 2012 (1 year 3 months)
- Recruited to spearhead the launch of a transformative $450 million mobile commerce and marketing strategy catering to multiple brands and platforms, including iOS and Android.
- Owned mobile web development backlog nurturing relationships with three strategic vendors, Led all four products – from conception and design to launch and release management
- For an array of pivotal applications, including Macy's Mobile Commerce, in-Store (Augmented reality), marketing, geo-fencing, and scanning.
Mobile Revenue Growth: Drove remarkable success by delivering $120 million in mobile channel revenues, a staggering 167% of the $71 million goal.
App Launch & Growth: Launched mobile apps and achieved over 10 million downloads, significantly surpassing