Subham Kumar Performance Marketing Specialist (MBA) | Digital Strategy,

Digital Marketing Specialist

JS Info Tech

Nov 2025 - Current (1 year)

Driving growth through performance marketing and lead generation strategies across multiple industries, with a primary focus on scaling online leads and sales for a business.

• Plan, execute, and optimize data-driven digital marketing strategies across SEO, PPC, social media, email marketing, and content channels
• Build and manage high-converting lead generation funnels to attract, nurture, and convert qualified prospects
• Lead paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), and LinkedIn with a strong focus on ROI and lead quality
• Conduct in-depth market and competitor analysis to identify opportunities and outperform competitors
• Track, analyze, and optimize campaign performance us

Marketing Specialist

Noble House Consulting Pte

Jun 2024 - Nov 2025 (1 year 6 months)

As a Marketing Specialist at Noble House Consulting Pte., I create and implement innovative digital marketing strategies and B2B marketing initiatives to elevate client brand presence and drive business growth. My role focuses on measurable results via comprehensive campaign management and data-driven insights.

• Plan and run digital marketing campaigns using SEO, SEM, PPC, content marketing and email automation to increase business leads and brand awareness
• Create marketing materials like digital ads, social media posts and email templates using Canva and Adobe Photoshop or Illustrator, aligning with client branding and marketing objectives
• Handle social media from start to finish, including content posting, commun

Talent and Operations manager

Joyy Inc

Dec 2020 - Jun 2024 (3 years 7 months)

Responsibilities- Responsible for day-to-day operations strategy & execution for the live-streaming app;
able to effectively analyze and categorize live-streaming content and streamers thus run operations more effectively.
•Responsible for onboarding agencies and management, localize the live-streaming content.
•Able to identify hot topics in the country to capture on our entertainment broadcasting platform.
•Work with media channel or with marketing experience agencies, also with local marketing
resources especially gaming or MCN resources.
•Developed and executed comprehensive content strategies for social media platforms, aligning with
overall marketing objectives and brand messaging.
•Created and

Sales Account Manager

Alien Technology Transfer

Mar 2020 - Nov 2020 (9 months)

Sales Consultant who will engage with our prospective clients that are the most innovative high-tech-high-impact start-ups and Small and Medium Enterprises (SMEs) in Europe and the USA and evaluate their financial needs in order to understand the compliance for government
funding. Contact prospective clients from all over the World by email, LinkedIn, or calls. You will oversee the traction of the client's interest, building and retaining customer trust, enabling the best path forward according to the client's needs.

• Project Consulting: Identification of clients eligible for the grant schemes we work with and preparation of proper documentation
• Client Acquisition: Determine the needs of the client as well as their c

Demand Manager

Oyo

Jan 2019 - Dec 2020 (2 years)

Demand Manager has to channelize GMV (gross merchandise value) into entire OYO’s network of properties from different offline sources e.g., corporates, travel agents, events, referrals, medical, education sector etc.

Acting as differentiator by On board new accounts (corporate/travel agent) by pitching OYO's value proposition to the right stakeholders through field visit

Account management and building relationship with corporate and travel agent accounts through regular meetings/calls

Drive bookings from corporate/TA accounts, and extract highest share of wallet

Conduct regular meetings with accounts

Make bookings as per client requirement through App (e.g., sharing quotations/options

Summer Intern

Reliance Retail

Apr 2018 - Jul 2018 (4 months)

Understood customer behavior and their buying preference

Understood retail operations and its management

Analyzed the footfall trend at various outlets of Reliance Retail

Evaluate the customers shopping experience through SPSS and excel

Make aware customers about various brands of Reliance Retail

Identify the prominent factors contributing to framing consumer’s perception towards the Reliance Retail stores

Winter Intern

Pantaloons

Feb 2018

Observed consumer buying behavior

Handled retail store & floor operations

Front Office Associate

ITC Hotels Limited

Dec 2014 - Apr 2015 (5 months)

Exposure of all departments of the hotel

Resolved customer’s grievances

Participated in Swatch Baharat Abhiyan as a part of CSR activity of the hotel as a contribution to the movement

Subham Kumar

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Subham Kumar

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