S

Stormy Farris

About

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Aledo, Texas, United States

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Résumé

Jobs verified_user 0% verified
  • GoGuardian
    Senior Marketing Operations Manager
    GoGuardian
    Nov 2025 - Current (1 year)
    • Lead lifecycle marketing operations across HubSpot and Salesforce, managing data architecture, integrations, and automation supporting demand generation and product marketing initiatives.
    • Build and optimize HubSpot workflows, segmentation strategies, and lifecycle stage logic to improve lead routing, nurture journeys, and marketing-to-sales handoff.
    • Partner with RevOps and Sales Ops to align HubSpot-Salesforce data sync, field mapping, and lead ownership logic to improve data accuracy and reporting visibility.
    • Implement UTM governance and campaign tracking standards to ensure accurate attribution across email, web, and meeting booking channels.
    • Manage marketing automation strategy including nurture campaigns, o
  • E
    B2B Lifecycle Marketing Manager
    EmployBridge Corporate
    Aug 2021 - Aug 2024 (3 years 1 month)
    • Built and optimized end-to-end marketing programs, including the setup, automation, and continuous improvement of campaigns, customer journeys, experiments, dynamic content, and audience segmentation.
    • Designed and executed full-funnel lifecycle marketing strategies across onboarding, engagement, and renewal stages.
    • Led targeted segmentation and personalization campaigns to drive engagement and retention.
    • Developed lead nurturing programs in collaboration with sales teams to boost pipeline velocity.
    • Collaborated cross-functionally to build and launch a lead scoring framework, increasing sales efficiency and improving MQL-to-SQL conversion rates.
    • Analyzed KPIs, campaign metrics, and presented insights to s
  • E
    Director of Marketing & Brand Awareness
    EmployBridge – ProDrivers Division
    Jul 2016 - Aug 2021 (5 years 2 months)
    • Created and managed scalable marketing workflows, including campaign setup, journey automation, A/B testing, dynamic content, and segmented targeting.
    • Led email marketing programs with ongoing testing, segmentation, and performance analysis.
    • Managed marketing automation tools including Marketo and ClickDimensions.
    • Tracked ROI of recruiting/sales campaigns, boosting engagement across field branches.
    • Provided social media training and support across regional teams to amplify brand visibility.
  • A
    Account Manager | Marketing Manager
    Amazon (via Aquent)
    Sep 2015 - Jun 2016 (10 months)
    • Managed and scaled display advertising programs with cross-functional Amazon teams.
    • Supported campaign execution, performance monitoring, and client reporting (mid/EOC).
    • Identified workflow improvements and implemented best practices for ad operations.
  • L
    Marketing Coordinator
    Logic2020
    May 2015 - Sep 2015 (5 months)
    • Developed marketing campaigns and collateral for technology clients.
    • Created newsletters, brochures, and direct email content aligned with sales strategy.
    • Managed and optimized multi-platform social media presence.
    • Supported events, trade shows, and internal/external communications.
  • Cardinal Logistics
    Marketing & Social Media Coordinator
    Cardinal Logistics
    Jan 2013 - May 2015 (2 years 5 months)
    • Executed multi-channel campaigns for over 200 cost centers.
    • Developed and implemented social media strategies, gaining 10,000+ Facebook followers in 2014.
    • Managed content planning, SEO-aligned copywriting, and performance reporting.
  • E
    Operations & Recruiting Manager
    EmployBridge – ProDrivers Division
    Jan 2007 - Jan 2013 (6 years 1 month)
    • Designed and distributed recruiting materials and managed job advertising.
    • Developed online application enhancements and job board content.
    • Maintained weekly recruiting reports and productivity metrics.
Education verified_user 0% verified
  • Capella University
    Associate of Arts
    Capella University
    Jan 2011 - Dec 2013 (3 years)