Karla Villa

Staff Product Designer

ADDI

Feb 2023 - Current (2 years 6 months)

Designing the UX for a new service to support a cash payment method on the Addi platform, including completing the discovery process (research, testing, and validating ideas). Lead the UX design of a new loan product targeted at clients seeking financing for high-value purchases. Crafted a UX strategy to expand the loans offered to different segments of the Colombian population.

Product Designer Specialist

EBANX

Oct 2017 - Jun 2022 (4 years 9 months)

- Led the design of EBANX Track, a package tracking app with 2M installs that helped to reduce customer service tickets related to doubts with delivery. - Created an award winning experience (Winner of the Zendesk CX Awards Brazil), inside the EBANX Help Center that allows users to receive their refunds faster in 9 different countries while improving the operation of customer service. -Worked on the adaptation and localization for Mexico and Peru of EBANX GO, a Brazilian digital wallet, identifying business opportunities through different product discovery methodologies. - Ran Design Thinking workshops within the squads and collaborated in creating a Product Discovery Framework inside our business unit to map new business opportunities.

UI UX Consultant

The Cocktail

Mar 2017 - Sep 2017 (7 months)

- Designed and delivered wireframes for the UX journey of an e-commerce app of one of the most important Drug Stores in Mexico City, Farmacia San Pablo. -Met with clients like BBVA and Santander to gather information about their requirements, discuss goals and create a strategy to solve problems for their projects. -Made recommendations to our clients as a consultant based on design good practices and UX heuristics.

Senior UI/UX Designer Linio Latam

Linio

Apr 2014 - Mar 2017 (3 years)

- Team leader of the UX designers squad. - Led and implemented a new design system to solve inconsistencies across the UI and UX of the platform that at the moment included 9 countries across Latin America. -Worked closely with Product Managers, Marketing Analysts and Engineering teams to design solutions for the e-commerce platform. - Designed layouts for mobile, tablet, and desktop devices through all the design stages, from early concepts, wireframes, user flows to final hand-off to engineering teams.

G

Gerente de Producto Digital

Grupo Medios Editores

Jun 2012 - Apr 2014 (1 year 11 months)

- Led a team of designers that created web and app layouts, designed content materials such as animated banners and videos for advertising on the web. - Helped to adapt the content of 11 physical publications to a digital format, which involved creating the web version and digital magazines for Ipad and Android tablets. - Implemented the workflow to convert physical magazines to a digital format to be published on digital tablets (Ipad and Android). Also trained the editorial team to prepare their physical publications to digital versions.

S

Diseñadora web

Soluciones de Comunicación SC

Mar 2008 - Jun 2012 (4 years 4 months)

- Worked with marketing teams of companies such as Sony, Coca-Cola and Colgate to localize, adapt and incorporate brand elements into different visual materials such as videos, animations, interactive games, websites and other printed visuals for their endomarketing campaigns. - Collaborated closely with copywriters to create storyboards to effectively communicate design ideas for internal campaigns that required animations and motion graphics. - Executed all UX and visual design stages for websites and worked with developers to build the final product.

m

Diseñadora web

momentum Media Design, SA de CV

Oct 2005 - Sep 2008 (3 years)

- Conceptualized ideas and designed visual elements for scenes, backgrounds and other animation elements for banners and videos used on internal campaigns for Metlife. - Created interactive games, animations and websites using Flash, HTML and CSS.

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