Stephanie Tran

Data Marketing Specialist

Pronghorn

Jun 2025 - Aug 2025 (3 months)

Led a team of five interns as Project, CRM, and Engagement Strategy Lead for Beauté Noir Fest: overseeing data capture, audience segmentation, and performance reporting to enhance post-event analytics to inform future activations.Queried and analyzed event data using Slate SQL, segmenting 500+ consumer records for post-event targeting, improving email open rates by 39%.Delivered marketing functional assessment for Bayab Gin, using Numerator and OverProof to benchmark competitors and identify category growth opportunities.Partnered with creative and strategy teams to optimize social media content based on data insights, boosting engagement by 35%.

Merchandise Vendor

Live Nation

Sep 2024 - Nov 2025 (1 year 3 months)

Processed high-volume sale transactions through POS and cash handling, maintaining 100% accuracy in daily register counts and event sales reports.Managed inventory flow and sales reconciliation for live events during fast paced environments, while providing product insights and consumer engagement support to enhance guest experience and drive incremental sales.

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Marketing Coordinator

Russell Orthodontics

Aug 2024 - Dec 2024 (5 months)

Analyzed Meta Insights to optimize social media strategies and maintained content calendar, enhancing brand engagement, content quality, message consistency, and market reach which improved post engagement by 22%.Conceptualized the 'Refer A Friend' program, creating new channels for authentic brand advocacy, community growth, and influencer partnerships.

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Marketing Volunteer

The Kenneth Dorsey Jr Foundation

Jul 2024 - Dec 2024 (6 months)

As a Marketing Volunteer, I developed targeted outreach strategies and streamlined onboarding processes, expanding mentorship access for underprivileged students and boosting retention through improved program continuity. I co-led marketing for 'STEM Fest' in collaboration with NSBE, VA Aquarium, and Operation Smile, driving member engagement and community growth through impactful partnerships and campaigns. Additionally, I utilized Microsoft Excel to manage and organize data effectively, which enhanced our ability to track outreach efforts and measure the success of our marketing initiatives. This analytical approach supported our mission to foster mentorship and community engagement.

Beauty Advisor

Ulta Beauty

Jun 2022 - May 2025 (3 years)

Achieved long-term customer acquisition and retention by exceeding loyalty program KPIs resulting in a 93% loyalty sign-up rate and 56% credit conversion.Analyzed sales and product trends to identify cross-selling opportunities and boost SKU performance, while delivering personalized consultations and recommendations across skincare, makeup, and fragrance within 600+ brands.Maintained operational accuracy by overseeing inventory tracking, omnichannel fulfillment, planogram execution, and balanced POS reports during closing procedures to ensure accountability and maximize sell-through.

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Entrepreneur

Co Gai Business

Mar 2016 - Dec 2019 (3 years 10 months)

Founded and scaled an e-commerce brand, reaching 850+ total orders, achieving a 27% repeat customer rate and consistent 30% YoY revenue growth.Analyzed customer feedback, retention metrics, and sales trends to optimize pricing, promotion, and product mix.Built and tracked marketing campaigns using Instagram Insights and YouTube Analytics, growing organic followers to 2,100+ and subscribers to 1,500+.Managed inventory, fulfillment, and content strategy end-to-end to maximize operational efficiency and profit margin.

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