Growth Marketing & Operations Lead
OmniBiotics USA (Clearly Naturals)
Jan 2025 - Current (1 year 10 months)
Drive growth operations across social media, content, email marketing, SEO, and affiliate channels for a premium supplement brand selling on Shopify, TikTok Shop, Amazon, and Instagram. Lead end-to-end Klaviyo email marketing strategy, overhauling lifecycle flows, using performance data to diagnose and fix critical funnel breakdowns across 13+ flows by identifying underperforming segments. Manage affiliate and influencer programs across multiple platforms, building outreach strategy, tracking systems, and performance reporting. Monitor TikTok Shop account health metrics like Shop Performance Score to resolve issues proactively. Oversee large-scale SEO content production and cross-functional creative workflows, coordinating with creative, te