Stephanie Boyer

Marketing Executive

Koin Limited

Jan 2026 - Current (5 months)

Independently managed end-to-end Meta Ads campaign operations for multiple e-commerce brands, including campaign setup, audience targeting, creative trafficking, and performance monitoring Configured custom and interest-based audiences within Meta Ads Manager, leveraging retargeting, lookalike, and Advantage+ audience strategies for DTC e-commerce campaigns Uploaded and managed creatives across campaigns, ensured proper naming conventions, tracking parameters (UTMs, pixel events), and budget pacing across multiple brands simultaneously Produced weekly performance reports tracking ROAS, CPA, CTR, CPM, and purchase volume; delivered actionable insights to senior media buyers and stakeholders

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Senior Digital SEM Analyst

Ravinovici & Associates (RAB2B)

Jan 2023 - Oct 2024 (1 year 10 months)

As a Senior Digital SEM Analyst, I managed and optimized Google Ads and Bing campaigns specifically tailored for healthcare clients, achieving a remarkable 30% increase in click-through rates (CTR) and a 20% reduction in cost per acquisition (CPA). I created comprehensive quarterly media plans and performance reports utilizing Supermetrics and Excel, ensuring data-driven decision-making. Additionally, I incorporated social media marketing strategies to enhance campaign visibility and engagement, updating ads to effectively convey storytelling elements that resonated with target audiences. This approach not only enriched the overall campaign narrative but also aligned with our brand voice, contributing to a cohesive marketing strategy across

Digital Marketing Data Analyst

Accenture

Jun 2021 - Jan 2023 (1 year 8 months)

As a Digital Marketing Data Analyst, I analyzed and reported on campaign performance across platforms such as Google Ads, SA360, and Adobe Analytics, ensuring that all insights were actionable and aligned with business objectives. I collaborated with multicultural teams across the US, LATAM, and Europe, fostering a diverse work environment that enhanced creativity and innovation. My role also involved strict budget control and KPI achievement, which were critical to the success of our marketing initiatives. Additionally, I applied my knowledge of both B2B and B2C marketing strategies to inform data-driven decisions, ensuring that our campaigns effectively reached and engaged target audiences. This comprehensive approach allowed me to levera

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Sales & Content Creator

Ximena Esquivel Jewelry

Jan 2019 - Jan 2020 (1 year 1 month)

As a Sales & Content Creator, I was responsible for creating compelling product photography tailored for web and social media platforms, which significantly enhanced our visual marketing efforts. I managed online sales and fostered customer engagement through effective communication and service, ensuring a seamless shopping experience. Additionally, I utilized data analysis to monitor inventory levels and optimize web sales strategies, allowing for informed decision-making that supported business growth. My proficiency in Adobe Creative Suite, including InDesign, Lightroom, Premiere Pro, Illustrator, and Photoshop, enabled me to produce high-quality content that resonated with our audience. Through storytelling and strategic social media ma

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