Stephanie Alderete Growth & Performance Marketing

Growth Manager

Product Hackers

May 2025 - Current (1 year 2 months)

At Product Hackers, I'm part of a world-class Growth team with a scientific mindset and a deep passion for digital products. My role is focused on designing and executing full-funnel growth strategies through continuous experimentation, data-driven insights, and user-centric thinking — always aiming to unlock sustainable growth. - Designed and executed scalable growth strategies across acquisition, retention, and monetization, leveraging behavioral analytics and experimentation frameworks. - Led in-depth funnel analysis to uncover bottlenecks and opportunities, with special focus on mobile experience optimization. - Applied CRO methodology across the entire user journey, from landing pages to checkout, using tools like Dynamic Yield, Clari

Product Marketing Lead

Aprende Institute

Jan 2024 - Nov 2024 (11 months)

- Control of the P&L for the wellness vertical, ensuring optimal business performance through a data-driven mindset that optimizes strategies based on CAC, LTV, ROI/Margin - Development of go-to-market strategies and product-market fit to align our offerings with consumer needs - Development of cross-selling, upselling, and product bundling strategies to increase ASP value and improve LTV. - Definition and continuous improvement of the value proposition of our products to maximize relevance - Creation of detailed buyer personas to enable precise segmentation and effective marketing strategies - Employment of growth marketing techniques, including CRO strategies to enhance user experience, alongside targeted lead nurturing campaigns that gui

Growth Marketing Lead

Aprende Institute

Dec 2020 - Jun 2024 (3 years 7 months)

- Definition of the acquisition strategy for the Wellness Vertical, ensuring alignment with annual business objectives. - Developed and projected the Marketing Plan defining the optimal channel mix to drive growth and improve profit margins, aligning all initiatives with business goals. - Oversight of the execution of paid digital marketing campaigns across various platforms, including Meta, Google Ads (SEM, Pmax, YouTube, Display, Dgen), and TikTok, with a monthly budget exceeding USD 200K. - Creation of high-impact paid marketing initiatives that integrate data-driven experimentation with a deep understanding of customer needs and a strong creative approach. - Formulation of the communication strategy for the vertical, including script de

Digital Marketing Specialist

Nosis

Apr 2019 - Dec 2020 (1 year 9 months)

- Development of paid media strategy for Nosis products, targeting both B2B and B2C audiences to enhance brand visibility and drive customer acquisition. - End-to-end ownership of campaigns, overseeing planning, execution, and performance analysis to drive growth across various marketing channels. - Leadership in the launch of the Mi Nosis app, driving continuous improvement in user experience through comprehensive event analysis to identify user behavior patterns, potential pain points, and high-engagement marketing channels, while collaborating closely with the product team to implement data-driven enhancements. - In-depth keyword research for SEO, supporting blog content to enhance SEO efforts and drive organic traffic to the website, th

Especialista en Marketing Digital

Nosis

Apr 2019 - Dec 2020 (1 year 9 months)

- Desarrollo de la estrategia de Paid Media (B2B/B2C) - End to end campaign management (planificación, ejecución, optimización y análisis) - Liderazgo en el lanzamiento de la app Mi Nosis, realizando un análisis exhaustivo de eventos para evaluar el egagement y los posibles puntos de fricción. - Investigación profunda de palabras clave para SEO, apoyando el contenido del blog para potenciar los esfuerzos de SEO y aumentar el tráfico orgánico hacia el sitio web.

Advertising Media Buyer

Gomovil

Mar 2019 - Dec 2019 (10 months)

- Media buying and negotiation with ad networks to secure optimal inventory placement and budget allocation across various platforms, maximizing reach and engagement. - Implementation and optimization of Google Ads campaigns utilizing advanced targeting techniques and A/B testing to enhance performance and drive qualified traffic. - Development of compelling and persuasive content for landing pages that aligns with campaign objectives, ensuring a seamless user experience that encourages conversions. - Monitoring and analysis of campaign performance metrics, providing actionable insights that lead to continuous improvement and increased ROI, achieving significant enhancements in key performance indicators (KPIs) through data-driven strategie

Digital Marketing Manager

PLUSMO

Jun 2014 - Mar 2019 (4 years 10 months)

- Oversight of budget management and strategic distribution, ensuring optimal resource allocation to maximize campaign effectiveness within the marketing area. - Execution of media buying strategies and inventory acquisition, purchasing digital inventory across various ad networks to ensure effective placement and maximize reach to target audiences. - Management of campaign performance across platforms, including Google DoubleClick, AdWords, and other media channels, focusing on achieving key performance indicators (KPIs) and overall business goals.

Responsable de Marketing Digital

PLUSMO

Jun 2014 - Mar 2019 (4 years 10 months)

- Supervisión de la gestión del presupuesto y distribución estratégica, asegurando una asignación óptima de recursos para maximizar la efectividad de las campañas en el área de marketing. - Ejecución de estrategias de compra de medios y adquisición de inventario, comprando espacios publicitarios digitales en diversas redes para asegurar una colocación efectiva y maximizar el alcance hacia las audiencias objetivo. - Manejo de campañas de performance a través de plataformas, incluyendo Google DoubleClick, AdWords y otros medios, enfocándose en alcanzar los indicadores clave de rendimiento (KPI) y los objetivos generales del negocio.

Trafficker - Analista Paid Media

IPG MEDIABRANDS

Jul 2013 - Jan 2014 (7 months)

- Control del plan de medios y cotización de adserving - Chequeo de specs - Implementación y análisis de campañas online - Manejo de Adserver Mediamind

Trafficker & Paid Media Analyst

IPG MEDIABRANDS

Jul 2013 - Jan 2014 (7 months)

- Oversight and management of the media planning process to ensure strategic alignment with marketing objectives, optimizing resource allocation across various channels. - Validation of campaign specifications to ensure compliance with industry standards and client requirements, facilitating smooth execution throughout the campaign lifecycle. - Execution and continuous optimization of online advertising campaigns, leveraging data-driven insights to enhance performance and achieve desired outcomes. - Strategic planning and management of CPM/CPC campaigns, balancing budget constraints with performance goals to maximize ROI effectively. - Management of the ad server Mediamind, ensuring efficient ad delivery and tracking across multiple campaig

Media Executive

MediaFem

Oct 2011 - Nov 2012 (1 year 2 months)

- Implementation and optimization of online campaigns - Generation of reports and analysis of results - Affiliate marketing. Negotiation with publishers - Management of Adserver and Ad Exchange (E-planning - Appnexus) - Management of Ad Servers and Ad Exchanges.

Trafficker & Media Buyer

MediaFem

Oct 2011 - Nov 2012 (1 year 2 months)

- Implementación y optimización de campañas online - Generación de reportes y análisis de resultados - Affiliate marketing. Negociación con publishers - Manejo de Adserver y Ad Exchange (E-planning - Appnexus)

P

Sales promotor

Pertenecer

Jan 2011 - Jun 2011 (6 months)

Temporary promotions.

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Promotora

Pertenecer

Jan 2011 - Jun 2011 (6 months)

Promociones temporales

Stephanie Alderete

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