Stephania Castro Vidal
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gestor de contenidos web
Bogotá, Bogota, Colombia
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Jobs
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Analyst,MarketingContentTransunionJul 2023 - Current (2 years)•Develop marketing strategies for B2B and B2C and analyze the results of digital campaigns. •Generate content for social media, email marketing, and ongoing lead-generation campaigns through digital channels. •Create, edit, manage, and publish content in differents formats on the consumer web environment using Adobe Experience Manager.- CopywriterTransunionAug 2022 - Jul 2023 (1 year)Responsibilities: - Create the weekly content grid for Instagram and Facebook. - Create and optimize in Mailchimp email marketing for the different business lines. - Check the status of social networks, followers, PQR and chat. Achievements: - Optimized social media response times from 4 hours to 1 hour. -Coordinate valuable content for the Tu Actividad De Crédito consumer.
- BDigital content manager and editorBank of the RepublicApr 2021 - Dec 2021 (9 months)Responsibilities: - Manage web content and Drupal CMS. - Image editing (Photoshop, Gimp). - Support in publishing and updating articles and art biographies. - Review and perform reports in Google Analytics. Achievements: - I optimized website post creation times from 7 days to 2 days. - Achieved the translation of biographies on internal wikipedia through research for the creation of a step by step process.
- SContent Creator verified_user Verified experienceSantillana ColombiaJul 2019 - Apr 2021 (1 year 10 months)Responsibilities: - Research, write and create video tutorials for virtual and digital education platforms. - Support the marketing area in writing copy for the YouTube channel. - Create infographics for the technology area (internal communication). - Make reports to know the status of login to the platform per student (CMR and CMS). Achievements: - Optimized student login to the educational platforms through videotutorials reducing by 10% the incidences reported to the customer service area. - Created the first videotutorials for Colombia, standardizing the same functions for different countries (Mexico and Peru).
- MDigital ComposerMostaza 3D FilmsJan 2018 - Dec 2018 (1 year)Responsibilities: - I executed chroma key and tracking in After Effects and Mocha Pro to improve the quality of video clips. - I made effects, environments and compositing of simple and complex shots in different stages of the production of novels such as : ParaÃso Travel, Maria Magdalena,La gloria de Lucho y la Guzmán. Achievements: -I optimized creative solutions and special effects techniques improving delivery times by 40%.
- RAudiovisual ProducerRec Colombia AudiovisualJan 2014 - Dec 2017 (4 years)Responsibilities: - Shoot and edit corporate videos for the company Miguel Caballero. - Plan, organize and coordinate shooting schedule and recordings - Budgeting based on client's needs - Take photographs for corporate events Achievements: - I optimized the company's budget by reducing expenses by 35%, generating alliances with people in the audiovisual industry to loan equipment and personnel without charge. - I created the first corporate videos for the company Miguel Caballero showing the importance of armored weapons with their other allies in Latin America.
Education
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- Community ManagementPOLITECNICO SUPERIOR DE COLOMBIAJan 2020
- USpecialization in Marketing ManagementUniversidad Sergio ArboledaJan 2020 - Jan 2021 (1 year 1 month)
- Certificate in Film ScreenwritingCorporación Universitaria UnitecJan 2017
- Film & Television Professional, Comunicación audiovisualCorporación Universitaria UnitecJan 2013 - Jan 2018 (5 years 1 month)