Salesforce Developer/Administrator with over 5+ years of experience in configuring, customizing, and optimizing Salesforce for the Rental Industry and eCommerce. Expertise in automating rental contract workflows, managing inventory, integrating eCommerce platforms, and optimizing territory-based lead assignments. Skilled in Apex, Lightning Web Components (LWC), Salesforce Flow, Process Builder, and CPQ. Strong background in rental subscription models, Opportunity Splits, Territory Models, and automated contract renewals.