Sergio Ladino

Sergio Ladino  new_releases

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Product manager | Product Designer | UX/UI Manager | UX Designer | Digital Transformation | UI | Blockchain | Fintech | CX | Web 3 | Visual Design
Bogotá, Colombia

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Résumé


Jobs verified_user 25% verified
  • Auxo Consulting
    Chief Product Officer verified_user Verified experience
    Auxo Consulting
    Oct 2022 - Feb 2024 (1 year 5 months)
    I drive product strategy, promoting innovation and the successful launch of advanced technological solutions in Software as a Service and internal products. I have increased the understanding of requirements, business needs, and the market by more than 50%, which has allowed us to consolidate more efficient, precise, and measurable products and services. I lead the product and design teams, ensuring a seamless integration of multidisciplinary practices to develop technically viable, user-desirable, and commercially successful products. Additionally, I establish and perfect product design and development processes, contributing to the growth of the company by expanding the portfolio of products and services.
  • Auxo Consulting
    Product Design Lead | Product Manager verified_user Verified experience public Remote experience
    Auxo Consulting
    Apr 2022 - Oct 2022 (7 months)
    I optimized the operational efficiency of the product and design teams, achieving a notable increase in productivity. From the position of UX Design Lead and Product Manager, I built teams from the ground up and made improvements that resulted in a 50% increase in effective communication with development teams. My responsibility covered the comprehensive management of products and platforms for various startups. I dedicated myself to the design and continuous improvement of the user experience in digital products and platforms, both for the company and for its allies and clients.
  • Fincaraiz
    Interaction Designer, UX/UI Designer Ssr
    Fincaraiz
    Feb 2022 - Apr 2022 (3 months)
    User Experience designer. Design of an integrated design system and structuring of product architecture, closely linking the user experience with the value chain. I specialized in the design of interfaces and forms for efficient and effective data collection that fed the product processes.

    Design of forms for real estate publication.
    Wireframes, Prototypes and UX structure resources.
    Design of communication formats.
    Implementation of libraries (Berry, Material, and others)
    Design and creation of the virtual office, web products and app.
    UX researching.
    Definition of product requirements.
  • Falabella.com
    Web Designer Ssr
    Falabella.com
    Oct 2021 - Feb 2022 (5 months)
    Design team member of falabella.com
In charge of web design and requirements, design of graphic resources for main website and app.

    Web experience design and UX guidelines.
    Web product requirements synthesis process
    Incorporation of design strategies for web and mob.
    Graphic resources and design of guidelines focused on campaigns and events related to customer experience.
    Digital production, graphic resources and pieces for marketing process.
    Design in product landings and company cats.
    Update of the main site categories and design of advertising spaces in the UI.
    Html and adjustments to the structure o
  • F
    Brand identity designer
    Freelace
    Aug 2017 - Current (9 years 3 months)
    - Desarrollo universos gráficos y manual de marca. Estrategia de creación de marca, piezas gráficas e iconografía
    - Diseño y re-configuración de sistemas de identidad corporativa
  • freelance
    Product Designer - UX/UI Designer
    freelance
    Aug 2016 - Oct 2021 (5 years 3 months)
    Diseño UX/UI / Diseño web. Sistemas de diseño y recursos gráficos para web.
    Diseño y re-configuración de sistemas de identidad corporativa
    - Diseño recursos gráficos web y manual de marca
    - Diseño páginas web y recursos de producción.
    - Estrategia de creación de marca, piezas gráficas e
    iconografía
  • B
    Product Designer / Líder equipo de producción
    BlackForest company
    Sep 2015 - May 2021 (5 years 9 months)
    Product design and team leader of production team. Focused on innovation and refinement from conception to production. In charge of the product strategy, productive team management and visual communication of the brand.

Re-use and optimization of resources.
    Design attendance in visual communication.
    Incorporate industrial design product configuration alternatives.
    In charge for the expansion of products to other business lines, through the purchasing experience and the incorporation of experience design.
    Textile design and development for Jamming fest, Oslu, Mermelada, among other brands and companies.
Education verified_user 0% verified
  • Coderhouse
    Product manager, Product Management
    Coderhouse
    Sep 2022 - Nov 2022 (3 months)
  • J
    Industrial Design
    Jorge Tadeo Lozano Uiversity
    Jul 2015 - Aug 2020 (5 years 2 months)
  • Universidad Jorge Tadeo Lozano
    Diseñador industrial, Diseño industrial y de productos
    Universidad Jorge Tadeo Lozano
    Jan 2015 - Dec 2020 (6 years)
Awards verified_user 0% verified
  • Universidad Jorge Tadeo Lozano
    Proyecto de grado meritorio
    Universidad Jorge Tadeo Lozano
    Nov 2019
    Proyecto de grado meritorio por: Plethora, Estrategia de configuración de producto.
    Alternativa de composición y construcción de producto a partir del residuo producto del corte de material.