Sebastián García Marketing Director | Content Creator | Marketing Strategist

Marketing Director

Qargo Coffee

Jan 2022 - Jul 2024 (2 years 7 months)

To establish and build the marketing department of Qargo Coffee, a prominent coffee company in the USA, within a period of 2 years. To lead the comprehensive 360 marketing strategy that covers both the brand at a corporate level and the franchised stores in 12 states, encompassing more than 40 locations.

To form a robust corporate team, composed of more than 30 people, to provide B2B marketing services (lead generation and franchise sales) and B2C marketing services (increasing traffic and sales in-store, improving brand reputation and recognition).

To lead this team in various key areas of marketing: creative direction, graphic design, animation and motion graphics, CRM and email marketing, trade marketing, BTL market

Community Manager / Copywriter

Fantástica SAS

Nov 2021 - Jan 2022 (3 months)

To implement the digital strategy for Lenovo, a renowned brand in the technology sector specializing in computers and tablets. This includes developing and executing creative campaigns, persuasive copywriting, and comprehensive management of the brand's social media, both on organic and paid channels. Additionally, to provide ongoing support for product campaigns designed to increase sales and digital awareness campaigns focused on improving brand recognition and perception among consumers.

To collaborate closely with internal teams to ensure that the digital strategy is aligned with the company's global objectives. To develop engaging and relevant content that resonates with Lenovo's target audience, using data analysis to optim

Social Media Specialist

realme

Jul 2021 - Nov 2021 (5 months)

To collaborate in the formulation and execution of the digital strategy for realme Colombia, a Chinese smartphone brand that recently entered the Colombian market. To position the brand among local consumers, focusing on sales growth and increasing awareness, highlighting key points that demonstrate why realme is the best choice for Colombian consumers.

To support the creation and adaptation of local campaigns, covering areas such as digital marketing, creativity, social media, influencer marketing, paid digital media, advertising, copywriting, and content creation. To ensure that the campaigns are effective and relevant to the Colombian audience, optimizing realme’s presence in the market.

B

Digital Creative

B Brain Advertising

Sep 2020 - Jun 2021 (10 months)

To manage the digital ecosystem of TECNO Mobile, an emerging Chinese brand in the technology and smartphone sector in Colombia. This includes supporting the management of client accounts and relationships, as well as driving growth in key metrics. To work on creativity, social media, content creation, and copywriting for product campaigns and digital awareness.

Additionally, to collaborate with the team in the formulation and execution of offline marketing activations, trade marketing (point of sale), and BTL activities. This involves activations, recordings, and creation of commercials, contests, promotions, ads, and capsules, among other elements, to ensure a comprehensive and effective presence of TECNO Mobile in the Colombian

Community Manager / Copywriter

Netbangers

Mar 2019 - Sep 2020 (1 year 7 months)

To manage creativity in the digital ecosystem for major brands in the food and beverage industry, such as Pastas Doria, Atún Van Camps, El Corral Gourmet, Pastas Monticello, Quaker, Papa John's, and Super Ricas, as well as for NGOs and organizations like UNICEF Colombia, among other sectors and segments.

To lead content creation, copywriting, and the management of account processes and database automation. To enhance customer experience by formulating campaigns focused on both product sales and awareness. To adapt the headquarters' campaigns to ensure their effectiveness in the Colombian market, as well as to develop specific local campaigns to boost sales and connect with the target audience.

English Teacher

Berlitz Colombia

Dec 2016 - May 2018 (1 year 6 months)

To teach English using the Berlitz method, covering students of all ages, from children to older adults, and addressing levels from 1 to 9, as well as special courses in areas such as business and tourism.

To support the Berlitz Colombia sales team in evaluating and categorizing potential students to determine their English level. To administer and manage placement and performance tests, grade the results, and report on areas for improvement to optimize student learning and progress.

Sales and Marketing Supervisor

Open English

Aug 2015 - Apr 2016 (9 months)

To manage a sales team of over 15 advisors for selling Open English courses through telemarketing and phone calls. To evaluate the quality of leads based on their location, purchasing power, and urgency in making purchasing decisions.

To provide coaching and support to advisors on sales tactics to accelerate the process and ensure effective sales. To implement accelerators and incentives to motivate advisors and boost sales during specific periods. To provide findings and opportunities for each team advisor in order to optimize their performance and results.

Sebastián García

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