Rafael Tovar Financial strategist

N

CEO & Founder

NUFARMATECH

Apr 2020 - Jul 2022 (2 years 4 months)

- Commercial strategies for initiation and growth of the business: Incorporation 200 SKUs with annual sales growth 4,5x for top 3 sellers - Search and negotiation of suppliers and allies with the objective of strengthening the portfolio of health products: sell-in and sell-out: 8 top quality vendors invited to the marketplace, plus permanent supplier's screening, and introduction - Accompany the strategic definition of content in social media and preparation of health articles focused on organic positioning in search engines (SEO strategy): 106K visitors from 25 different countries, with 10,3 Million impressions, CTR 1%

Q

Start-Up Advisor

Qenta Colombia SAS

Oct 2019 - Oct 2020 (1 year 1 month)

- Supported the financial team with the debt structuration and cash flow optimization, through periodic monitoring and control - Lead the investment and debt fundraising to cover cash flow deficits, and to secure growth, scalability, and expansion of business - Successfully identified new business strategies and projects that brought new revenue

I

Startup Advisor

Incube Global SAS

Jan 2019 - Sep 2019 (9 months)

- Effectively led and supported startup financial valuation and verified its quality and accuracy for program graduation: Valuation of 35 startups upon 1 year of work, 30% of these startups continue to operate - Keenly led the financial area of the company by looking for strategic investors to solidify their businesses: Incorporation of 10 investment leads within angel investors, family offices and VCs through an online platform

Financial Strategist

Latam

Sep 2016 - Current (9 years 9 months)

- Preparation of economic and market research, project evaluation and business valuation models through the methodology of discounted free cash flow and multiples for companies in the real sector in Colombia. - Consultant for institutional entrepreneurial programs for RutaN, Innpulsa and Apps.co in Colombia, working with entrepreneurs and accelerators, in financial assessment, market research and business strategy: 120 startups and projects advised. - Investment banking broker, introducing client prospects for credit analysis, evaluating liquidity, debt capacity and other financial and operational performance metrics: within 6 months 1 closed agreement, ticket of US$1MM.

R

CFO & Cofounder

Refill Maker

Jun 2016 - Jun 2022 (6 years 1 month)

- Evaluation of business opportunities through financial and economic due diligence - Definition of commercial strategies, review, and implementation of the projects, prior to the execution of the Go to Market - Successfully accompanied negotiations and business deals closures with institutional clients within the retail industry: Two closed deals with a Colombian detergent manufacturer and an international brewery company for a total amount of US$200K

L

Financial Coordinator

Liquidación Saludcoop

Jan 2016 - Aug 2016 (8 months)

- Lead the team (8 financial analysts) in the preparation of financial models and reports: Valuation of 2 Health Insurers (EPS), 1 Laboratory, 3 Clinics, and the biggest network of IPS in Colombia-ESIMED/ Transaction fee $500 million USD - Represented the company in the activities of rendering of accounts and official communications before control entities, external audit firms and national media

B

Business Coordinator

BC Hoteles S.A

Feb 2014 - Mar 2015 (1 year 2 months)

- Successfully led the implementation of the billing process for allied hotels, through the collection of sales data, processing of commission fees and generation and tracking of billing, with the support of the Chain Accounting Department - Developed market studies of the hotel sector such as hotel inspection, market benchmark, hotel environment analysis, occupancy rates and average rates, to assess the feasibility of business - Actively assisted the president of the hotel chain in the development and implementation of business and strategic hotel projects, strengthening the operation and growth of the company: 5 hotels incorporated into the strategic partnership.

Financial Advisor

Autogermana S.A

Nov 2012 - Jan 2014 (1 year 3 months)

- Quantified the participation by cost center of the management and commercial areas, to properly distribute the administrative expenses of the company - Actively supported the Purchasing Department in the review of expenses and preparation of the annual budget: Reduction of expenses of 25% in the costs of public services, leasing, and purchases from office suppliers - Successfully designed the financial evaluation model of the BMW Plaza real estate and American Burger Franchise’s projects

G

Financial Advisor

Grupo GIA SAS

Sep 2011 - Sep 2012 (1 year 1 month)

- Supported the financial strategy of clients from the real sector, to maintain and raise the value of companies, based on the monitoring of financial results - Effectively contributed to the presentation of investment opportunities, from the aviculture sector, fuel, and electrical engineering to North American investment banks - Supported various startups in the identification of corporate strategies to allow optimal decision-making based on their periodic reports and financial valuations

Rafael Tovar

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