I am a dedicated Senior Software Engineer and Full-Stack Development Specialist with a proven track record in architecting and delivering high-impact digital solutions across major platforms: HubSpot, Salesforce, and WordPress.
My core expertise lies in workflow automation, CRM integration, and leveraging API development to create seamless, efficient, and data-driven business processes. I am currently working as Software Developer or Consultant role where I apply my technical leadership to complex, enterprise-level projects.
I specialize in transforming business (CRM & Marketing Automation HubSpot/Salesforce) operations through advanced CRM configuration and development. For HubSpot, I design and implement sophisticated Marketing Automation workflows and build Custom API Integrations to synchronize data with external systems, ensuring a unified customer view.
On the Salesforce platform, I am adept at both Administration and Development, focusing on optimizing data integrity, automating complex sales processes using Flow, and developing custom solutions with Apex and Lightning.
My initiatives have consistently led to significant improvements in data accuracy and a 40% reduction in manual tasks through automation.
As a seasoned WordPress Architect, I lead the development of custom, enterprise-grade themes and plugins, ensuring scalability and security. I have a deep understanding of the WordPress core codebase, PHP, and JavaScript . My focus on web performance has been instrumental in optimizing Core Web Vitals, resulting in faster load times and improved SEO rankings. I champion best practices in Version Control and Responsive Design to deliver robust, future-proof web experiences