Sophia Ramos Marketing Manager

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Marketing Manager and Creative Director

Forwrd Agency

Jan 2023 - Aug 2024 (1 year 8 months)

- Developed content products from concept to execution for lead generation, including podcasts, blogs, and courses.
- Managed the agency co-founder’s brand on LinkedIn, serving as both copywriter and conceptual designer.
- Directed videos for YouTube and Meta ad campaigns with content creators for D2C brands such as Löwenanteil, Hydraid and Glow25.
- Built the agency’s funnel offer by developing landing pages, advertorials, copy strategy and running A/B tests for conversion rate optimization.

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Digital Marketing Mentor

Stratalife Group Inc

Jun 2022 - Jul 2024 (2 years 2 months)

Mentored global brands in content marketing and social media strategies aligned with their business goals, at a rate of $100 per hour.

Head of Digital

Altaplaza mall

Oct 2020 - Apr 2022 (1 year 7 months)

- Led the digital marketing and social media strategy for over 100 retail brands during the COVID-19 pandemic.
- Drove up to $3 million monthly revenue using low-cost content strategies to support mall operations during challenging times.
- Innovated by creating digital products, including a custom WIFI access journey with instant benefits, powered by purple.ai.

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Digital Marketer

Sophia Ramos

Nov 2019 - Current (7 years)

Managed the Digital Marketing and Social Media Marketing for Panamanian local brands including Pedros Bienes Raíces, Rotary and Benissimo. I worked on design, post-production, copywriting, web design, and photography.

Head of Content

Corporación La Prensa

Jan 2019 - Oct 2019 (10 months)

- Co-founded the Content Studio of Corporación La Prensa and managed its branding, monthly budget, marketing campaigns, as well as creative branded content projects for their clients.
- Led a 12-person multidisciplinary team composed of designers, post-producers, and copywriters.
- Represented the Content Studio on international campaigns, creating content for several brands outside Panama City.

Digital Marketing Specialist

Corporación La Prensa

Jan 2014 - Dec 2018 (5 years)

- Created and led custom social media, web design and branded content projects for international brands including Huawei, Canon, Jaguar, Movistar and Liberty Latin America.
- Achieved $7 million in revenue over 7 years — $1 million annually, and was promoted to lead my own content marketing studio within the corporation.

Digital Sales Coordinator

Corporación La Prensa

Jan 2012 - Dec 2013 (2 years)

Mentored a 15-agent digital sales team to generate up to $100k in yearly revenue through selling digital and social media initiatives.

Social Media Manager

Corporación La Prensa

Jan 2011 - Dec 2011 (1 year)

Established La Prensa, Ellas and Mi Diario’s social media presence. Also created and executed their content strategies.

Web Designer

Corporación La Prensa

Apr 2010 - Dec 2010 (9 months)

Managed Corprensa’s websites, client’s ad campaigns and collaborated with developers to migrate platforms.

Sophia Ramos

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Sophia Ramos